5 tips for firms Exhibiting in Dubai

When exhibiting in Dubai, event planners need to understand some key points that would go a long way in helping them build new customers.Dubai is a hot spot for all those companies looking to broaden their market share. It is a global city hub in the Arabian gulf, hosting major exhibitions and trade shows across all industries. By exhibiting, you not only get an opportunity to expand market share, but also get to know about competitors and customers’ demand.

To exhibit your products & services in Dubai is a wise decision, but make it wiser by following these tips:

1. Select the right Expo for exhibiting in Dubai

Dubai is the regional center of commerce, finance, trade & leisure in the Middle East. Exhibiting your products & services in one of the popular International events of Dubai, can definitely prove to be beneficial from marketing point of view. Pick the expo suitable for your industry or product line, so that you can successfully make contacts with industry peers, other participants and can reach out large markets in Africa and Europe receiving profitable export orders.

Your presence in the appropriate expo can prove to be an all-purpose event for you by creating awareness with the broad range of participants about your products & services to building strong networks with delegates.

Book your booth and the chosen location of your stand should be good enough to invite target audience. After all, you are exhibiting to make new customers & find more leads.

Promoevents, with its  professional team has a long lasting experience in providing exhibition services for most of the events being held in the World Trade Center. For the upcoming events to be held in the Dubai World Trade Center like Light Middle East Exhibition (Nov 2016), Gulf Food Manufacturing (Nov 2016), China Products Fair (Dec 2016), Dubai International Jewellery Week (Dec 2016), The Indian Property Show (Dec 2016), Arabplast (Jan 2017), Intersec Exhibition (Jan 2017), Schools & Childcare Show (Jan 2017), contact promo events to get the best booth set up.

Always try to book your exhibition space & stand as early as possible. By this you would have enough time for preparation. 

Quick Heal Stand at Gitex Technology Week

2. Design an attractive exhibition booth stand

Exhibition stand design is one of the most essential features that help you attract visitors. It is better to hire professional stand designers. The designers have years of experience in creating a great exhibition stand at pocket friendly prices.

As a leading exhibition booth contractor operating in the gulf region, promoevents can help you design and create an outstanding exhibition booth for your next exhibition within your budget.

While sourcing for an exhibition stand contractor, do remember to determine whether the stand contractor has a requisite workshop to create custom solutions in case you need it. You don’t want to discover a further sub-contractor working in the backend with your booth contractor and ending up having to pay for 2 businesses’ profits!

No matter how small or big your stand is, but design your stand in a particular manner that looks spacious so that your visitors may not feel exhausted. The exhibition stand designer relaxes you and gives you peace of mind by taking care of all the planning requirements. Have your flyers, business cards, brochures and pamphlets printed in the local language. This gives a sense of proximity to the exhibition visitors.

Gulf Food Exhibition in Delhi

3. Get a courteous staff

When exhibiting in Dubai make sure that you hire staff that is pleasant in appearance, courteous and doesn’t follow the rule what mums had told once – not to talk to strangers. Because if you want to get more leads, talking and gelling up with every visitor on your stall is must. Talking wise, they should be fluent, should be able to speak and understand local languages like Arabic, Urdu, and English. Their greeting style should be impressive enough to attract native audience.

You can appoint professional models and hostess. In Dubai, one can find innumerable agencies providing essential staff to manage your exhibition well like:

1. Premiere Hostess www.premierehostess.com

2. The Hostess Agency www.thehostessagency.ae

3. Infnity www.infinityarabia.com/promoters-hostesses

4. Exhibition Girls www.exhibition-girls.com

5. Diva www.divadubai.com

You could also control your administrative hassles in terms of having to coordinate with multiple vendors & organizers by simply hiring an exhibition booth contractor on a turnkey project. As a turnkey project contractor, promoevents help customers cut down valuable time in and money.

More than seventy percent of the success of your exhibition in Dubai lie in the hands of your staff, so you need to train them about your products & their benefits.  

ATM Dubai Exhibition

4. Make your work shine for years

You spend a lot of time designing your exhibits for trade shows and conventions. The preparation, design and build remain for a few days. Preserve your work for years to come by hiring an experienced exhibit photographer whether it is your first exhibit or you are an experienced booth builder. You can appoint a best photographer by approaching best event exhibition Photography Company. A professional company can understand what, when and how to capture most special moments to document your hard work. The awesome images and videos can help you promote your achievements among your stakeholders or customers in future. The companies who are well named for this work & worth to be approached in Dubai are:

1. Media Partners www.mediapartners.ae

2. Difoto www.difotocompany.com

3. The Studio www.thestudiodubai.com

Fancy Food Iran exhibition

5.Brush up your networking skills for exhibiting in Dubai

Inform about your upcoming exhibition with complete address – hall number and stall number to your neighbors or any other person whom you know domiciling in Dubai like your ex or present client, ex colleague, an old friend or any relative. Ask them to let their neighbors, friends or family know that you are exhibiting in Dubai. Perhaps one of them might be in search of what are you are selling and can be your prospective lead. Moreover, even if they may not be buying for themselves, they may still be buying for someone else. Remember, when your business is going beyond your country, then networking always works.

Vitamin D Conference Exhibition in Dubai

Don’t forget, your prime goal is to win repeat business – not just one-off sales. So capturing the details of those you meet, who show an interest of any sort must be safely recorded for future reference. This is one of the key important things to remember when you are exhibiting in Dubai


How to stand out in Dubai Exhibitions

Did you know that exhibitions contribute almost 50% to attract target market towards your business, especially when you want to boost brand awareness overseas? In recent time, Dubai has made its name in world class exhibitions. Dubai World Trade Center has an unparalleled experience in arranging, managing and hosting best – in – class events, which is why Dubai acts as a magnet for all big entrepreneurs. Dubai is the ideal place to nurture relationships, hold inspiring and productive exhibitions. Like other major metropolitan areas, it combines distinctively unique cultural features with cutting edge trends in an emerging worldwide economy.

The city is a melting pot of market, culture and technology, making it a center point of the entire latest buzz in the business arena. Companies from all corners of globe pitch in to avail best marketing opportunities & boost their services through best Exhibition companies in Dubai. The one name in this list is Promo Events; help you to be ensured of success because of the following factors:

1.Innovative designs attract audiences in Dubai Exhibitions

Our sales and design team work closely to review clients’ mindset considering their technical and financial requirements for project without comprising quality of the stand. We produce innovative ideas that match your preference and profile. With marketers having expertise and experience, we develop trade show booths  for Dubai exhibitions that interact with the audience. Our innovative concepts increase customer relationships, deliver a particular desired experience, content, images, and feelings that enhance a relationship between company and customers. We believe in concept of exhibition stand that is more than a physical appearance. By using originality and unique ideas to design our trade booths, we immediately create a sense of identity and pay meticulous attention to the most basic details, making visitors feel at home.

If you are planning on flaunting your brand at the next trade show or at any of the Dubai exhibitions, talk to our creative design experts and ensure you have everything you need to knock the socks off consumers and generate interest in what you have to offer.

Arab Cement Dubai Exhibitions

2. Exemplary stand finishes creating brand awareness

As we have an outstanding record of working with many prestigious international brands and country pavilions, we only provide quality materials and finishes to assure that your investments are worth it. We are specialized in offering customized exhibition stands and POD displays. We have extensive expertise in building all types of stands ranging from wooden frame to tempered glass, fiber and metal. As per current trends in this sector, we move towards use of fabrics and emphasize on lighting, building organic shapes and using bold colors. The range of lighting products is extensive, includes spotlights, wash lights and gobos that are used to create special effects, attract people to your stand and set it apart from competitors.

Whatever stand you decide to build, there is always a number of options in terms of materials you can use. Considering environmental properties, energy-efficiency, ability to recycle and ease of transport can make a huge difference to overall eco-friendliness of your exhibition. We work with light weight materials; you get the opportunity to cover all the empty spaces, thus giving your stand a full blow. For example; if one corner of the stand is left uncovered, we decorate it with combination of lights and fabric and use decorative items like flowers, glass vases,and artificial plants to give a boost. We bring out a totality in different parts of the stand, for example; oval shape in total and box shapes in compartments.

Wetex Dubai Exhibition

 3. Expert Production Team      

We have a well equipped in-house production team for Dubai exhibitions that monitors and implements production of stand, that’s why we are always confident that we can keep up with your deadlines and expectations. Our history and background has a proven way for creating and producing successful client projects with a dedicated team of experts that include; Design, Project Management, Production, Logistics and Installation teams. Our customers come from all over the globe when it comes to executing their Events & Exhibition projects in UAE. With the help of our expert team, we have already done more than 200 events covering innumerable countries, besides Middle East like – Taiwan, Japan, China, USA, India, Germany, Netherlands etc.

Middle East Electricity Exhibition in Dubai

4. Impeccable Pavilion Designs 

Pavilions are of a very peculiar construction, therefore an expertise is required to design and manufacture those kinds of buildings. Our team has designed and built a variety of pavilions. Our experience pushes us to select most appropriate framework materials, assembly systems and covers, as per client’s needs and expectations. With in house capabilities of both System & Customized wooden stands, we provide multidisciplinary pavilion designs across various industry verticals. We carry out projects ranging from design customization, production and logistics based on theme pavilion, creating perfect retail and communication platforms.

India Pavilion at Big5 Exhibition in Dubai

5. Understands Clients’ Demand

Understanding customers is a key to give them good service. But great customer care comprises getting to know your customers so well that you can anticipate their needs and exceed their expectations. Our designs not only look good but they work hard to add depth and value to brands, as we believe good designs boost business & build brands. Apart from exhibition stand building, we also design, build interiors, kiosks, event stages/ backdrops and provide you solutions that take your trademark to a higher level.

Dubai Air Show

6. Complete services at affordable prices

Obviously, businesses want to work with a company that can provide you with a comprehensive service package of exhibitions, at an affordable price. Whether it is a small local business or an international exhibition company, we have skills to manage your Dubai exhibitions project from design phase to completion. When making an inquiry, we let our customers know their budget early on and make sure we work within it. For us, clients are just like our family members. We give them time, show our concern, respect and most especially make them happy always.

We enrich and touch people’s lives as we believe in developing close relationships is the only way to produce creative results & let you achieve your business goals. Maximize your next exhibition experience and display a remarkable stand with us, Inquire Now!


10 key Event Trends in 2017

New Year is not only the time to reflect on the past year and recall about the wonderful new people we met and experiences we had, no matter bad or good, but it’s also time to look forward to the NEW YEAR and check out what’s NEW it has in store for us. The Event Industry in 2017 is also likely to witness changes as these new event trends catch up with event managers in 2017

Here is our compilation of key event trends that are likely to be top of mind with event managers in 2017.

1.Increased use of Data Capture Tools

One of the key event trends would be the increased use of data capture tools .As technology continues to grow and evolve, it will be considered as a primary requirement for event of the future. It will serve as an important tool to collect quantifiable data. The data will become a driving force for increasing ticket sales and sponsorship.

From an event planning perspective, the ideal technology solution would handle all the technological needs – booking meeting space, planning event logistics, developing an event website, housing, online registration, travel, marketing and exhibition management. A single solution would be easier to buy, to learn, to manage, to extract and utilize the data collected. Definitely, in 2017 mobiles will dominate internet for browsing event websites or purchasing online tickets.

 In addition, there has been recent event trends – a veritable explosion of event data sources including:

  • · Easy mobile polling and surveys
  • · Measurement of dwell times (how long and which exhibition booths and sessions attendees spend their time)
  • · Social media sentiment analysis
  • ·Attendee influence analytics
  • ·Mobile event apps (where every touch is trackable)

·Beacon technology (both fixed and wearable – where every movement can be trackable), with state-of-the-art cloud-based systems and robust, well-documented API’s will be possible to collect and to analyze data from a myriad of sources. As cloud-based systems get more powerful every year, big data tools are opening a new world of predictive analytics that can have huge impacts on events. In addition, machine learning and artificial intelligence (AI) tools will be more powerful, helping to sort through the blizzard of data.

2.Use of Virtual Reality will be a key event trend

One of the key event trends that will continue to evolve in the years to come will be virtual reality. We will most likely start to see virtual attendance tickets becoming available and the most exciting part is that one would not need expensive head gear to participate. This will extend the audience and revenue streams for future events. Sponsors will also be maximizing on this platform with branded environments and tours. Furthermore, it will be a great tool for event professionals to create room designs and layouts with clients during planning stages of an event. Innumerable destinations and hotels are already moving to VR to deliver event attendees and others the most realistic site inspection.

Use of mobile will be a key event trend in 2017

3.Live Streaming

According to Digitell, 30% of people who watch a livestream of an event attend the same event in the following year. Video content will be on the rise and new tools will make it easier than ever for event professionals to get involved.

Social Media networks like Facebook, Snapchat and Instagram will empower attendees to share their experiences with live videos. We may also see more live video streaming as a key event trend as we head into 2017. Furthermore, events will continue to provide share-worthy backdrops designed specifically for attendees to take selfies and live videos to post on their social networks. In 2017 we should see an increase in the use of Facebook Live – giving event professionals the opportunity to broadcast live event video to their existing audience. Most events will have a larger presence on Facebook than Twitter, so this presents a new way of connecting with fans. Instagram has also confirmed that they are working on a live video feature. Will Snapchat still be a platform to implement for events in 2017? Absolutely, if your event targets a youth audience. Live video will be the future of content.

Live streaming will be a key event trend in the years to come

4.Off- Site Conferencing

Gone are the days when conference centers and expo halls were much in limelight. Industry professionals are already seeing a rise in requests for a unique space outside conventional venues. From wine distilleries to airplane hangars, the key event trends of 2017 will see event managers exploring venues of that are ordinary yet distinctive.

Event specialists have confirmed that when people attend offsite meetings, they are not distracted and are more fully engaged. Taking meetings offsite is important to consider when you are making strategic decision, or want to promote brainstorming. When conferencing happens in a room with fixed dimensions, people tend to take the same seat and stare out the same window. By moving your meeting to an offsite location, you lift some of these barriers that stifle creativity. Offsite venues also enable employees to smash their office personality and relate to one another in different ways that generate meaningful and creative ideas.

Offsite meetings and conferences will be a key event trend

5.Conferences paired with vacation time

Event participants are not mere corporate machines who just take interest in discussing about business matters, even they love to socialize, want to make new friends, desire to spend good time with other delegates and wish to form new & healthy relationships. Surely, 2017 will not be about attending monotonous conferences and bragging about unpredictable economic environment but this time would be leveraged at its best to plan vacations.

Business travelers would love to break shackles of board rooms and talking about business forecasts but would also love to eat good food and visit luxury spas. The event organizers understand that conferences paired with vacation time nurtures good networks and rapport that may stay for longer period of time and can bring better benefits to all. Events will no longer be about having a pen on hand or business card to be exchanged with attendees, but rather giving them something that will mesmerize their in-the-moment experience and later continue to connect emotion with the event/brand. From among all the key event trends this one is likely to find the best flavor in an increasingly overworked population.

Holiday conferences will continue to grow as a key event plan

6.Vintage Designs 

Rustic design will make a comeback.Edison bulb lighting, wooden furniture and natural decor will take its way into our events, there would no more space to fancy and larger than life designs, rather people would love exotic outlook. Designing an event in 2017 would be all about ditching mass production, and making each guest feel special.

Vintage designs in Event Industry

7.More leisure activities

In the recent past, most people who attended an event, exercised or practiced yoga or aerobics in their free time. But in 2016, we saw more and more events incorporating leisure activities into the schedule & event trends in  2017 will see this blossom even more. This would be a wonderful thing, as these interludes will not only provide “brain breaks” for attendees but also provide them a chance to interact with each other in more relaxed environments where they can recharge themselves.

Event breakouts

8.Facial recognition, biometrics and sentiment analysis

 Technology has developed to the point where face recognition systems can determine attendees’ ethnicity, mood, gender, approximate age, and even specific individuals in a photo database. Postings on social media can be analyzed for sentiment analysis as well. We will see these tools used at events and exhibitions to measure engagement, demographics, and even spot potential troublemakers.

Facial recognition will be used to identify event attendees

9.Introduce Chill Zones

As we have become more aware of our need to slow down, practice mindfulness and be present in our daily lives. We can expect to come across more ‘chill zones’ at events. An area to sit, relax and meditate. We will also see rise in speeches and presentations that echo the need for clarity and silence of the mind. In this new era, well-being at events will be the focus. Instead of trending colors, pastel colors will be more be into picture. People would be offered healthy organic drinks, rather than providing alcoholic options.

Event execution will involve having relaxation techniques

10.Emotional Connection with local flavor

Another way to boost the attendee’s experience will be usage of local aspects such as locations, cultures and even cuisines, to evoke an emotional connection to the event. By creating an authentic and memorable experience, brands will find a home in people’s consciousness.

Event Destination in Dubai

Dubai will definitely be most preferred destination in 2017 to organize events especially when it’s about food and hospitality events. Due to outstanding facilities, services at Dubai Hotels, more and more delegates would show keen interest to visit this multicultural city. Surely, Dubai will be the destination for all those extended seminars coupled with MICE tourism.