Dubai is a perfect city to organize exhibitions, tradeshows considering its culture, geographical location, technological development and of course beautiful exhibition venues. At any exhibition or a trade show in Dubai, attendees are constantly bombarded with colors, lights, sales talks and giveaways. It is up to you and your team to make sure that your exhibition stand doesn’t get lost in the crowd and you take steps to improve your exhibiting experience in Dubai.
At any exhibition event in Dubai, you are not only competing with your key industry competitors, but also with every exhibitor in the exhibition hall. As an exhibitor, you have to ensure that your brand is seen as the primary business in its sector and visitors choose to spend their precious time talking to you, not your competitors. Here are 8 smart and easy ways following which you can improve your exhibiting experience in Dubai:
1. Highlight your products
Trade shows offer an ideal opportunity to present new products or services to your target audience. So, if you are launching a new product at an exhibition in Dubai or simply want to highlight your newest invention, make it noticeable by using custom product displays and lighting to bring attention towards them. This trick will really help improve your exhibiting experience in Dubai.
Attendees in Dubai will definitely love to see, touch & test the product before they buy, so make sure you have more than one copy in case your stand gets busy. People love to be the first to know of the latest innovations and they want to be the first to own the newest advancements.
2. Keep out a separate space for demo
A fun & interactive demo of your products will also get people talking & set you apart from your competitors. When planning your exhibition stand, make sure you have a demo area in mind; this will help improve your exhibiting experience in Dubai. Give it enough space, good lighting and make arrangements for additional components you might need like display tables or counters. Remember to include beautiful images as part of your exhibition displays. They should show an end result of your product or service to create an emotional and positive reaction.
3. Prepare your staff
Prepare your team in a best way in order to improve your exhibiting experience in Dubai. Make sure that you hire staff that is courteous to talk, pleasant in appearance and possess attractive body language. If you want to get more leads while exhibiting in Dubai, then talking and gelling up with every visitor on your stall is must. Train your team to talk wisely, fluently. Staff should be able to understand Dubai’s local language – Arabic. English is also the most spoken language in Dubai. A lot of expatriates can also be found speaking Hindi & Urdu, in addition to many other languages.
The staff should be approachable, friendly and energetic towards audience. Their greeting style should be impressive enough to attract attendees. Before the show, make sure your staff prepares a unique elevator pitch, practice answering possible questions & remember that attendees should not be approached aggressively. To get visitors’ attention, ask open ended questions like:
- What are you hoping to get out of the show?
- Do you use our type of products?
Find out what they actually need. Accordingly, you should highlight specific product benefits and explain how can it be a perfect solution for their problems. It’s all about engaging with visitors and finding well qualified prospects that you can build good relationships with and turn into sales. You can also appoint professional models and hostess. In Dubai, one can find innumerable agencies providing essential staff to manage your exhibition.
You could also control your administrative hassles in terms of having to coordinate with multiple vendors & organizers by simply hiring an exhibition booth contractor on a turnkey project. As a turnkey project contractor, promoevents help customers cut down valuable time in and money.
4. Make sure your booth stand designs suit your business
The most important thing you must do to improve your exhibiting experience in Dubai is to make sure that your exhibition stand looks great. Aside from being visually pleasing, your stand design needs to showcase your company, products & values too. Your stand is your shop window for the day, so make it inspiring, informative and relevant. All you need to do once you have attracted queries is to dazzle them with your charm, and you might just have won yourself some new business.
- Hire Professional designers– Every business needs distinctive designs that reflect their product offering while looking impressive. It’s no easy task for inexperienced designers, which is why professional assistance is recommended. The imagery needs to reflect your values and key messaging. 3D Designers at Promo Events are best at creating customized exhibition designs for tradeshows.
You probably have a good idea of what works best for your company, but you can also learn a lot from your exhibition stand designers. They have years of experience in this field and know what makes a company stands out at an exhibition. A good stand supplier will work closely with you to create a cost effective way to communicate your messages. They can help you choose your exhibiting system, provide advice on layout and lighting and create your whole trade show appearance.
- Opt simplicity, over vague designs –In order to improve your exhibiting experience in Dubai, your design should have the capability to convey useful information, but it should not try to turn every aspect of your business into some kind of novel. Text featured on banners should remain simple and concise as well as conveying the key points you want to tell customers.
As a leading exhibition booth contractor operating in the gulf region, promoevents can help you design and create an outstanding exhibition booth for your next exhibition within your budget.
- Think about the banners you require –Some exhibition show stands are more difficult to get assembled than others. Similarly, some stands could potentially survive longer than other materials, and some may be more adaptable depending on the size of the exhibition. Think how many employees you have at your disposal, how often you wish to use the same stand and will it be suited to the outdoors.
5. Create unforgettable experiences using technology – Touchscreen Displays, using videos on exhibition stands
If you are interested to attract massive crowds & form long lasting business relationships, then your exhibition stand not only needs to clearly express your brand, but also engage and stimulate memorable experiences with your audiences. The rise of the digital age has given us an opportunity to equip exhibition stands with a wide range of technological gadgets and widgets that will bring your brand to life with minimal effort on the day of the show. Games give the visitor an opportunity to really interact with your brand, build a connection and even form an emotional attachment with your brand.
If you want to connect on a more immersive level with your target audience, Augmented Reality is a great way to achieve this. AR definitely helps you improve your exhibiting experience in Dubai; you can hide content behind marker images that can be included in your exhibition stand graphics. It’s a totally fresh and unique way for the visitors to interact with your brand. One of the latest virtual reality gadgets is Oculus Rift; it attracts the attention of visitors and creates a great talking point. The Rift is a cutting-edge virtual reality headset that allows users to completely immerse themselves in the virtual, three-dimensional world. Memorable activities and powerful brand experiences ensure that people from all over the exhibition will pay you a visit and improve your ROI.
You can also provide interactive tablets pre-loaded with your portfolio or product slideshows, they provide a convenient way for visitors to explore your brand.
6. Don’t just speak, listen your prospects too
Sometimes listening to prospects’ needs, rather than talking about good things of your brands push you clearly communicate about your company’s products’ solution. This approach really helps you in improving your exhibiting experience in Dubai. Avoid bombarding them with information on every little thing your company can do – instead, identify top level needs to draw them in, then you can inform them of additional solutions your company can provide.
7. Get your best clients to the show
It’s a lot easier to get someone who has bought before to buy again than it is to get someone to buy for the first time. If your best clients are not already going to the show, buy them a ticket. That’s a great way to improve your exhibiting experience in Dubai.
For Promoevents, clients are the core of our success. Being an Event Agency in Dubai, we are proud to work with some of the leading brands.
What better way to wow one of your clients by getting them into one of the hottest industry events of the year. The best part is it will most likely have an automatic return on investment. You can also use social media or issue a press release to boost awareness of your product launch. You can also share about your upcoming exhibition across Dubai based exhibition groups on Facebook or LinkedIn. This method really turns up in improving your exhibiting experience in Dubai.
8. Create your own lead collection system
Having an own lead collection system or an iPad to manually enter the details is the best way to improve your exhibiting experience in Dubai. The quicker and easier the process is, the better it will be for both your staff and your visitor. Make sure that your lead collection system enables you to add extra comments for every visitor. This additional information is very valuable. Essential quotes like:
‘Interested in A product or B product’ or ‘wants pricing’ or ‘urgent lead, ‘follow up with a call immediately’ can really help your sales team. They will know what you promised to do and will be able to execute a detailed and effective follow up. It will also make a good impression on your sales prospects, they will appreciate the fact you remember their needs and won’t have to answer the same questions again.
In order to improve your exhibiting experience in Dubai, analyze & qualify your leads, determine what leads can be considered as potential leads & need an immediate follow up and which can be contacted within a day or two. It’s good to set up a standard follow up email thanking all attendees for visiting your stand. To guarantee a successful exhibition, make sure none of your leads are neglected and are all followed up soon after the show. Let’s face it, some leads may be time-wasters, but you can never be sure. They may need your products or services in the future or know someone that does, it’s important that you engage with every lead.