Beware of Stand Builders in East Europe

The Center for Exhibition Industry Research 2016 CEIR Index Report has predicted a new peak for the global exhibition industry in 2018.The Exhibition Industry is going to enjoy its boom worldwide in the coming time with stand builders. Which is why a lot of exhibition companies are mushrooming globally be it the Middle East or Eastern Europe. International companies who are likely to exhibit across East Europe must enquire that if there are benefits using a European-based contractor versus an existing local company (in their area) that they are perhaps already working with on local events. No matter which stand builder you choose, listed below are seven important points that we believe is worth observing when you are making the decision to exhibit in Eastern Europe and looking to appoint your stand-building partner.

1. Cost of Stand Builders

Just check whether the whole cost of stand building is within your budget or not.

2. Proven Track Record

Pick a partner that understands the demographics of the exhibition’s visitors, the venue and the show itself. There will be lots of opportunities to boost your effectiveness at the show, including sponsorships, digital marketing, keynote speaking, technology on the stand, direct mail, competitions and much more.

3. Just confirm whether stand builders construct stands by themselves or outsource

Although you may initially think this question is of little importance, asking this question can save you serious amounts of money. Every time something is outsourced you will be paying an additional 15% -30% for that particular service or product.

4. Check Quality Guarantees of the Stand

You need to know whether you will be getting value for money or not. Remember to check that your expectations are accurate as there is no time to rectify things.

5.  Online Project Management Tools

It is essential to find an exhibition partner that is using an online project management tool. In this era of emails and easy communication, it is important that this information is centrally stored and managed.

6. Check out Construction Capabilities of Builders

Stand Builders Constructive Capabilities

Check what exactly the vendor may have to offer.  Everyone has different perspectives on what they consider building work, so always press to find out if they are simply a basic assembler or are capable of building complex structures.


Eastern Europe economy is growing

Nowhere in the world have expectations for growth changed so positively & rapidly as in central and Eastern Europe.  This year, the consensus forecast for economic growth in the region is now 2.5 percent – 0.3 percent points higher than four months ago. Expectations for 2018 are even brighter at 2.6 percent, 0.1 percentage points higher than forecast at the start of the year. The growing economy is an indication of the boom in Exhibition Industry. A lot of exhibitors are looking to hire stand builders from Eastern Europe due to certain advantages, take a look:

Advantages of hiring Stand builders from Eastern Europe for your next Exhibition:

  • All in all, you will end up spending less for building your exhibition booth through Eastern Europe Stand Builders rather than hiring stand builders from Western Europe.
  • You get the advantage of in-house production facilities.
  • You can hire presentable exhibition staff; you can find a lot trained boys and girls from countries like Hungary, Poland who are trained courteously to attract exhibition audience.
  • You may find lower exhibition logistics cost.
  • Concept and design can be optimally adjusted to a specific exhibition and target group.

But you need to be aware of certain grounds while hiring stand builders from Eastern Europe for your next exhibition, take a look:

1. Always trust an exhibition company referred by your known

Eastern Europe has gone through many wars and collisions of many territories and empires, which is why this region is comparatively poorer than Western Europe. People of this region are still struggling to get through their daily expenses. So, in order to overcome their necessities, they may get into fraudulent activities, so it is important that you should only trust those exhibition stand builders who have been referred by those whom you personally know, you trust completely or they would have had to get their stand building work through that particular exhibition stand builder in Eastern Europe.

2. Always get your agreement on Papers with Stand Builders

Agreement Contract

Never go for oral agreements, always stress on getting the agreement done on papers with your stand builders in Eastern Europe. You must be having a legal proof that you have entered into a transaction with a stand builder in Eastern Europe.

3. Always have details about the booth stand quality

Booth Stand Quality

Merely approaching the Eastern European stand builder you got to know through a reference is not enough to trust the stand builder; you must have all the details about what quality of material he is using to build booth stands. Is the material genuine & long lasting? Is the builder charging the correct amount for the material he is using or not?

4. Check whether the Exhibition firm is registered one or not

Business registration is the process of obtaining legal authority to conduct business within your chosen jurisdiction. It ensures that a business is operating under the lawful obligations of its control. Always check that the exhibition company you are choosing out of Eastern Europe must be a registered firm. You will be confident about the chosen company. One more advantage is that in case the company does any fraud you can sue that company; however it is not possible with the unregistered company.

5. Check out the virtual existence of the company

Check out whether the company is having a website or not. Is the address and phone numbers given on the website valid or not. Search out the company existence on the social media platforms like FB, Twitter, LinkedIn etc. Also, check out the company’s rating on Google.

6. Get the feedback from other customers

Search out for all existing customers of the company and get their feedback before finalizing stand builders out of Eastern Europe. Know their experience and understand whether they got the work according to their expectations or not?

The Eastern Europe is not a developed region like Western Europe; people are doing hard to get their bread and butter. You may come across with stand builders, who are fraudulent, befool you by giving you wrong promises about booth stands’ quality, rates, and other services. Therefore, it is very important that you should be really aware while finalizing stand builder from Eastern Europe for your upcoming exhibition. Otherwise hiring stand builders from UAE is always a great idea, the exhibition industry is booming in the Middle East and you will many worthy exhibitions stand builders, one of them is definitely Promo Events, it is one of the Dubai’s most innovative and marketing-led exhibition design company that guarantees an exclusive creative presentation of your products and services. Our approach combines corporate marketing concepts and core brand identities with structural designs.

Tips For Planning Pre-Wedding Celebrations In Dubai

After the couple meets and gets engaged, it’s the perfect time to set the date and start the week-long preparations! There are so many different things that need to happen before the actual ceremony arrives. As the date for your wedding tie draws near, you as well as your fiancé will find themselves the subjects of a whirlwind of parties. Some you will host, but for most, you two will be the guests of honor; which means you get to pretty much relax and enjoy the festivities. Pre-wedding celebrations have its own charm, especially if you plan to organize them in “The city of future – Dubai.” Pre-wedding celebrations in Dubai is most advanced, grand, and ambitious. Dubai is rapidly growing its popularity as a hub for destination weddings as well as pre-wedding celebrations. Here are few tips if you plan to do pre-wedding celebrations in Dubai:


1. Pre-wedding Shoots

Pre-Wedding Shoots

Pre-wedding shoots are becoming more and more popular during pre-wedding celebrations in Dubai as couples use it as a chance to get some professional photo shoots that can be used for their wedding websites, invites or some pretty pictures that aren’t selfies.  Dubai is certainly a beautiful wedding venue with its rustic deserts, scenic locations, royal palaces and tall skyscrapers. Have a few glimpses of them:

  1. Burj Khalifa: Dubai’s famous landmark, the exquisite multistory building is one of the destinations in Dubai for the pre-wedding photo shoot.
  2. Atlantis, the Palm: From shooting with the dolphins to capturing the private moments of the couple on its private beach, you can have a great time capturing some magical moments.
  3. Jumeirah BeachThe glorious Jumeirah Beach lies along Dubai’s coast, provides stretches of soft white sand which is relaxing and playful.
  4. Madinat Jumeirah: Pick any nook or corner of the magnificent Madinat Jumeirah – and add just the right touch of magic to every frame. Each brick and stone of the iconic structure has a love story to tell if gifted with a tongue.
  5. Dubai Desert: This exotic location is served as the perfect frame for some extraordinary pre-wedding photo shoot ideas. Just let your bright outfits flow with the natural breeze and add a striking contrast to the low-lit sand dunes.
  6.  Miracle Garden: Looking for a ‘fairy-tale’ love story? The brightest and most striking colors of the magical Miracle garden in Dubai will make your shoot amazingly wacky!
  7. Fujairah Mountains: Just about two hours from the chaos of Dubai, there’s this romantic getaway. The rocks add a beautiful reddish tone that can be paired up with beautiful bright or light colored clothing.


2. Sagan/Engagement Ceremony

You have got the man/woman of your dreams, now it’s time to think about your pre-wedding celebrations in Dubai. If you don’t want to go with a classic engagement party, don’t worry! Wedding planners in Dubai can offer you quirky ideas to celebrate your engagement ceremony in unique style.

  • Outdoor movie night featuring the future Mr. and Mrs.

Throw up a sheet, rent a projector, and turn your engagement into a real-life rom-com with an outdoor movie theater-themed party that’s bound to be a box office hit.

  • Dessert Party
    You can also think of planning your engagement ceremony amidst barren deserts of Dubai. Serve up a selection of dessert wines (port, white Riesling, Merlot, and Cabernet) and typical dessert-time beverages such as espresso, coffee, and tea.
  •  Casino Night
    You’ve already won the jackpot by finding the love of your life. Now, you can keep the good times rolling along with some dice and cards at your own casino night.
  • Rooftop engagement party – you can think of choosing Burj Al Arab, Mercury Lounge, 40 Kong

Dubai is popular for its tallest buildings; there is no better option than celebrating your engagement ceremony on the rooftop.

3. Haldi Function

There are a lot of wedding services, an event planner can offer you in Dubai. They also hold expertise in organizing pre-wedding celebrations in Dubai like Haldi Ceremony, which holds a special place of honor in traditional weddings. According to the ancient texts, there is the importance of every ritual that forms a part of Marriage, including Haldi Ceremony. There is all fun, laughs, traditions, and dance at this festive wedding event. Haldi paste is applied at bride and groom’s face and body in full entertaining way.

Haldi Function


  • Opt floral decoration: Marigold flower’s streamers create excellent decoration expressions. With floral decoration, you can derive simple but attractive decoration idea for the hall, stairs, and doors for haldi event.
  • Traditional stage decoration: Wedding event managers in Dubai recommend vivacious multi-colored patterns collectively creating an allure stage decoration for haldi event. Luxurious bright colored pillows, traditional pots with color decoration and royal stage with velvet stuff cover create an inspiring stage for those brides who are interested in royal theme wedding ceremony.
  •  Haldi decoration for outdoor hallway: From the very entrance, your guest must get the impression that they are going to attend a unique and standard wedding function and it can be possible through fetching hallway decoration. Multi-colored fancy canopies with floral decoration produce excellent grace. This fabulous bright colored decoration idea is alluring, traditional and teamed with entertaining charm.

Pre-Wedding Celebrations In Dubai

  • Plan a dress code:  Of course, the dress code has to be yellow!
  • Make it into a holi party: Get organic colors and smoke bombs for everyone to play around!
  • Get kilos and kilos of flower petals and you’re good to go!
  • Plan wild and crazy activities: Kurta tearing ritual for groomsmen and even giving them a Haldi bath
  • Get customized badges for everyone attending the ceremony

4. Henna Night

During your pre-wedding celebrations in Dubai, having a henna night is a great way to bring your female friends and family members together to have fun and enjoy each other’s company. You must go for an oriental theme when it comes to your henna night. Wedding event companies in Dubai mostly decorate this special function with cushions, rugs, candles, and lamps. If you are having your party outdoors, consider having a Moroccan tent. There are few other services Dubai event planners offer for Henna night:

  • Hookahs or Shishas: Wedding management companies offer hookahs or shishas (water pipes) set for your guests.
  • Authentic tea cups: You can also have the traditional glass tea cups filled with candy and wrapped in organza fabric.
  • Traditional accessories: Highlight the space with easily available and fun accessories. You can use colorful pots, pinwheels, kaleeras (Punjabi wedding kaliras), temple bells, traditional Rajasthani puppets, lanterns and in fact colorful diyas.These accessories will transform the Mehendi decor to a magical place.
  • Accessory bags: Wedding companies in Dubai also suggest keeping accessory bags with different oriental accessories: toe rings, ankle bracelets, earrings and even Arabic kohl.Heena Night
  • Decoration with dupattas having sequins/mirror work: Use bold warm colored dupattas having sequins/mirror work for Mehendi décor. Since the vibes of a Mehendi night are homely as well as casual; brightly colored fabric used for Mehendi décor will not give the event an exotic and festive flair but also warmth and intimacy. Bubblegum shades together like: bright blue, yellow, pink, purple, green and yellow all together also look so good together for a Mehendi!
  • Rangoli: Wedding event companies suggest colored sand, glitter, flowers, and paints can be used to make stunning rangoli at the entrance of the venue.
  • Traditional flowers: You can use marigold for a bright orange effect. Gerberas and Jasmine also look beautiful.Space will look cheerful and colorful as well as traditional and ethnic.
  • Stylish Mehendi designs from Arabic to Moroccan: Made from crushed leaves of the henna tree, henna powder is mixed with water and lemon juice or a similar acidic to create a thick paste that stains the skin on contact.  In Dubai, you can find great Mehendi3 artists skilled with Arabic style, Italian style, Indo – Arabic style, Moroccan Style and glitter mehendi.
  • Cool photobooths: Photobooths can make your henna night ceremony lively and fun. They can be shaped as sunglasses, mustaches etc, your guests will surely go wild clicking pictures here.

5. Sangeet Function

Sangeet Function

Dubai Event Planners usually invite talented Shehnai, Dholak & Tabla players for their pre-wedding celebrations in Dubai, especially when it’s a traditional sangeet function. You can also sparkle the function by adding wind chimes to the venue if it’s happening in an open space. You can invite Tribute Acts, Cabaret Acts, Live Bands and Celebrity Appearances at your sangeet function in Dubai. There other unique things that you can add on to your Sangeet function like:

  • Superb Entry by bride and groom on a scooter or a cycle!
  • Use of glitter paper and thermal (made to look like pearls) in the dance sequence that makes the photos look amazing!
  • Beautiful use of lights and effects (Ask your wedding planner or decorator to give you good ideas to use lights to enhance your decor set up)
  • Use of props like sunglasses and lungis to make the dances more fun and enjoyable to watch
  • South Indian songs with ample of jhatkas and thumkas to make your crowd go insane with laughter!


6. Bachelor Party

Bachelor Party

Never miss your bachelorette party with your lovely friends and cousins before their pre-wedding celebrations in Dubai.  When it comes to pre-wedding celebrations in Dubai, you can start your bachelorette tour with the usual Desert Safari and the popular camel rides. Then go for underwater extravaganza – Enjoy dolphin kisses, underwater diving, and all the fun water activities. You can enjoy belly dancing, cycling on Marina Bay with your lovely friends and of course a yacht tour. You can enjoy night parties with your mates at posh hotels like Bab Al Shams, Atlantis The Palm Hotel The Crowne Plaza, Conrad Dubai.

You can also book innumerable exotic resorts like Radisson BluHilton Fujairah ResortCove Rotana ResortDanat Al Ain Resort Hotel and Asfar Resorts at famous places – FujairahRas Al Khaimah Al Ain. These are top wedding venues in Dubai, good to book for bachelorette parties too.


Top 7 Marketing Tips To Promote Your Exhibition Stand In Dubai

Dubai is the place of opportunity for many businesses across the world looking for innovative ways to enter and make a mark in the highly competitive UAE market. The first step in creating initial brand awareness is by first taking part in many relevant exhibitions that are organized in the UAE. Exhibitions are one of the only places where you can truly get along with your client base; you can meet them, talk to them, and promote your brand. But before getting into exhibition preparations, it is really important to understand your exhibition objectives well, because according to the goals of your exhibition, you need to determine which forms of marketing will suit your promotion. Promote your exhibition stand in Dubai well in advance, so that you may expect enough footfalls for your exhibition stand in Dubai.

Here are Top 7 Marketing tips to promote your Exhibition Stand in Dubai:


1. Create and submit a press release for your exhibition

The most important part of marketing your exhibition stand in Dubai is making a press release and sending a paragraph or two of details to your local community newspapers and websites. You will need to do it twice; the very first press release must be sent in at least a month in advance, and the second (as a reminder) should be sent a week prior to your exhibition date. Invite journalists to your stand or make a time to meet them for a chat. Let them know what you can offer attendees to the show. You will need to prepare a press pack, as most exhibitions have a press office for journalists attending. A press pack should include customer case studies, background information, images, news, and contact details.


 2. Create flyers & posters to let people know about your upcoming participation in an exhibition

Exhibition Stand in DubaiFlyers and Posters can remarkably be an effective way of getting your message out to the public.  Flyers and posters help you communicate about your participation in a particular exhibition along with your contact details and the booth number of your stall. This will bring the crowd to your exhibition booth stall.


3. Send out personal invitations

Personal invitations sent out to your prospectives must include hard copies of the trade show registration giving an indication
of why they should visit your stand. By inviting your prospects personally, you may expect a large number of footfalls over your exhibition stand in Dubai.


4. Have details on your website

A website is a 24×7 salesman for just any type of business. Your website must have details of the upcoming exhibition on your “landing page”, and most organizers will be happy to provide you with the relevant “buttons”. Make sure that visitors know why they should come and see you at the show, and that they can then click through to register for the show. The details about the exhibition can be put under a specific tab heading of events.


5. Email Campaigning

Email Campaigning is an excellent way to market your exhibition stand in Dubai if you already have permission to contact the customer or prospect. Often the collection of contact details via a website for newsletters can be excellent for sending electronic invitations. Your upcoming exhibition can be promoted on every email sent from the office with an additional line on the signature, specifying the booth stand location and number.

6.Create App for your exhibition

mobile trade shows appIn today’s time, the requirement for mobile trade show apps is greater than ever. Trade shows are all about showcasing products or services in a short amount of time. You need to let attendees know about a special discount, or send out a push notification within seconds. A mobile trade shows app improves the overall event experience and stay ahead of the competition.


7. Tune into SMS campaigning

 Short texts are a great way of reminding attendees of the exhibition and creating buzz around the perspective about your upcoming exhibition in Dubai.


8.Use Social Media Platforms

Social Media Platforms Your presence on Social media platforms must be utilized judiciously for promoting your exhibition details in advance, especially if you can engage with potential prospects before the exhibition. Twitter used in combination with links to your website can be powerful in making information about your show available to real and potential attendees in an easy‐to-read steady stream. Choose a catchy hashtag for all your tweets.


9. Go for General correspondence

Make sure that your upcoming trade show is mentioned in some form on all correspondence that leaves the office, such as notepads, fax headers, and compliment slips. Create leaflets to include in any correspondence you send out. You can also use giveaways to promote the event.


10. Start blogging about your upcoming exhibition

Tell people what will happen in the upcoming exhibition!! Why should people seek you out in the upcoming exhibition and must visit your booth stand.?

Show them what great fun will be there on your exhibition booth stand, and post your blog on social media. This may get shared by other people who are likely to attend your exhibition and will help drive more traffic back to your website.

Tips For Choosing The Right Event Staffing

When you plan an event, you create an experience. One of the most important aspects of this experience is the event staffing you plan to bring. After all, these individuals collectively represent the face of your event. In order to ensure participants will have a fantastic time at your next event, you must find the perfect hires to set the right mood. Following are some of the tips for choosing the right event staffing:


1. Ask Industry Experts for Recommendations

Consult with colleagues who can make you meet promising individuals or recommend you about job fairs or websites. If you are too overwhelmed to find the top talent you require, consider using a reputable staffing agency in Dubai.


2. Interview Thoroughly

Interview each candidate yourself, briefing them on the role and its responsibilities. If anyone doesn’t seem interested to do the task, just move on. If possible, arrange some form of group interaction to see how potential hires behave with each other.


3. Hire Staff that represents your brand image

Hire Staff

Event staffing helps you build new relationships with your potential clients. If you are willing to find those perfect people, you must open up a line of communication with them. The events staff you hire for your next conference have to do more than just smile and answering questions. Ask potential candidates how will they represent your brand, or what approach they would take to align your ideas.


4. Know their knowledge about the industry for which the event is being organized:

Undoubtedly events staff must have a presentable image but their knowledge also plays an important role. For example: If you are a mobile phone provider, then technical skills on the part of your events staff is a must. On the other hand, healthcare or cosmetic companies require other types of people. Seek those with expertise or certifications related to event responsibilities.


5. Always overbook your staff in order to avoid unpredictable situations

It is always wondering if your entire events staff arrive at your Dubai event on time, in good health and ready to go, but event planners know that rarely everything goes precisely as planned. Sourcing the right events staff may seem like a costly proposition,  but it’s always worth the spend to eliminate any worries you may have in case any unpredictable event happens, and you may end up with a shortage of staff. It is always far better to ensure your peace of mind by booking a few more staff than you actually need, as flat tires, transit delays, etc. may happen, in spite of the best of planning. Before the event, confirm attendance with your staff members, be updated with the local news and weather reports for any events that could hinder a strong turnout.


6.Do background checks:

Google each and every candidate you hire and check the results. Make sure there is nothing out of the ordinary. Also, view their social media profiles to ensure the way they represent themselves is true. You must ensure that their photos and credentials are verified & up to date, their educational degrees must also be genuine.


7. Incentivize your event staff

Everyone loves a treat! It is really important to make your staff feel valued to ensure a better experience for everyone. You can offer your events staff food right after the event, invite them to watch live entertainment off the clock. Show the team how much you admire their efforts by letting them meet with a noted speaker or get their own event gift bag. This gratitude of appreciation will mean a lot to your staff members and will boost team morale and loyalty.


8. Share your company & product information

After hiring events staff, it is mandatory to provide them the necessary information about your company background and product information. Doing so will keep your events staff well -informed and prepared to answer any questions.


9. Avoid hiring friends and family to staff your event.

This will make it harder to act as their boss and will decrease the professionalism of the entire events staff.


10. Consider Logistics

If a great candidate lives far from the venue, doesn’t have dependable transportation or is occupied with other responsibilities, he or she might not be the best fit for your event. However, if your event in Dubai is in an out-of-the-way place for most staff, consider arranging for transportation or other assistance.


Exhibition Stall Design Tips For Modern Exhibitors In Dubai

Every exhibitor whether an experienced or a newbie wants to make a big impression at every exhibition. The first and foremost thing that the visitors notice about your exhibition space is your stall. No matter how wide your exhibition space is; whether will it have a 2 side open or 3 sides open exhibition stall, you need to communicate the message of your brand through your exhibition stall. When you are thinking about the exhibition stall design for your next show, it is crucial to understand the basic intricacies that go into curating these stall designs. From the shapes to structures to cultures, everything is derived from a basic idea that enables the exhibition stall designers to craft the striking stalls for you. So, here are few tips that will help you make your exhibition stall better and garner maximum attention.


1. Check out the latest trends in the Exhibition Industry

Exhibition industry is always on a continuous journey of change and transformation. It is evolving at a rapid pace, giving an exhibitor ample scope of development. Exhibition stalls are growing at an impressive rate. About three years ago, integrating a tablet into your exhibition stand design was unheard. Similarly, around 5 years back, installing an LCD screen was also a distinct feature. To get an overview of the trends in the exhibition industry, you can check the websites that discuss technological advances in this field. Another excellent way is to visit a showroom where you get to know what experts in the industry have to say. These insights and inspirations give you a complete platter of creative ideas to work with.


2. Go for Image Quality Counts

Photos must be of high resolution or vector, especially for your logo. Always select native and clean artwork for projects; it’s a great element to be included in your exhibition stall design. Spend the extra money to get good quality stock photography. It’s not that expensive and can make a huge difference in your booth. This is not a billboard where people will be walking up and even touching your graphics during your exhibition in Dubai.


3. Create a flow in your graphics

flow in your graphics

Sometimes clients have a million ideas in all different directions. Just because your display has four different graphics surfaces, doesn’t mean you should treat them as such. Make sure that the graphics you will be using for your next exhibition in Dubai must tell a coherent story. If your client wants each of their four products featured, one on each panel, that’s fine. Find a way to tie them together. Make sure that the color scheme and design, as well as your copy, work together in your exhibition stall design. Don’t reinvent the wheel with each panel.  Do check to make sure signage is visible from all sides of the exhibit. Your logo should be visible from 25 feet, headlines from 10 feet. Match your colors to the Pantone scale. What you see on your monitor may not be what comes out of the printer


4. Keep your word count to a base along with its correct placement

With regards to eye-grabbing exhibition stall design, keep your content word count to a base and your brand’s key messages vast. This attracts the eye of the exhibition visitors to comprehend the messaging of your brand efficiently without being excessively grave, making it impossible to stop and read. Also, consider where your content will be put on your exhibition stall design. This demands content ranging from pictures to text. Be sure that the most imperative data must be at the top to draw attention even from far off and to ensure it catches individual’s eyesight! Do pick one or two fonts, maximum. Too many fonts create a business that confuses your viewer. Avoid italics, all caps and centered text in your exhibition stall design for your next tradeshow in Dubai.


5. Add light boxes and backlighting to your exhibition stall design

Backdrop illumination, also known as light boxes is another good idea. Utilized on an extensive scale in signage, and outdoor displays and in exhibition stands, backlighting is picking up significance to make a large brand impression. The improvement of LED lighting has given momentum to the whole idea of lightbox usage in the exhibition stall design. Additionally, light boxes permit you to incorporate alluring backdrop illumination arrangements inside a financial plan to your exhibition stalls.


6. Design for Durability

Use materials that are easy to repair, maintain or refurbish. Also, consider the weight of the materials used in the booth. While steel may give you the industrial look you want, it will cost you a fortune in shipping and drayage. Work with your designer to select materials that accomplish your design goals without breaking the bank. Design for durability. Use materials that are easy to repair.


7. Contact details should be visible


 Do you have to include your contact details? Presumably not, but rather it relies on how you will utilize this criterion in your exhibition stall design. It’s extremely uncommon that people will settle on a choice to record any contact details from exhibition stalls in public places. Hence, you need to give away things like business cards, flyers, brochures, etc. for the visitors to contact you at a later stage. This will become imperative once the prospective client gets converted into sales leads and want to make a purchase a little later after the show gets ended.


8. Review your past performance & your competitor’s past        performance

If you have an experience in exhibiting, then the first step is to review your past performances at various exhibitions. The objective of these reviews is simply to get an overview of what mistakes you committed before and not to repeat the same. Analyze your previous performance and see what all can be reused like the previous stall is a reusable exhibition stall design for further exhibitions too.

One of the most crucial concerns is to analyze what others in your industry are up to. Whether you have exhibited before or not, it’s imperative that you are aware of your competitor’s do’s as well as don’ts. You can research on the exhibitors who have won awards for their exhibition stall designs. Few exhibition stall designers have done some commendable work with exhibition stall designs too. Get a list of those exhibitions stand exhibitors and designers to have a blueprint of your next exhibition stall in Dubai. Also, look at some prominent design websites to avail ongoing market trends.


Also, remember few Don’ts that you need to keep in mind while designing your next exhibition in Dubai

  • Don’t get so deep into the design that you lose sight of the products and services you are trying to sell.
  • Don’t place product displays or important visuals down low. Don’t include trade sensitive information in your exhibit graphics.
  • Don’t assume that your first design concept will be your final design. The design process is an organic one and what you first envision may get changed over time.
  • Don’t forget to integrate your exhibit design with your other marketing and promotional materials for a lasting impact.
  • Don’t underestimate the necessity of lighting as a design tool. Well-placed lighting can set a mood that attracts and counterbalances the harsh exhibit hall fluorescents.
  • Don’t try to say too much. Effective tradeshow design uses minimal words. Let photos, illustrations, color, and light do most of the talking for you.

How To Use Social Media Marketing For Your Next Exhibition In Dubai?

Exhibitions are the perfect opportunity to build long-lasting relationships with a wider number of different people and businesses, although many are not aware of the impact that social media can have on these connections. Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites like Facebook and Twitter are necessary for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities. Leveraging Social Media successfully allows endless marketing opportunities during your exhibition tradeshows in Dubai. By implementing an innovative & well – planned social media strategy well in advance, marketers can use these tools to massively raise awareness and reach to generate leads, drive website traffic and boost attendees visits for your next exhibition tradeshow in Dubai.

1.Use official show hashtags to share exhibition news with attendees

Beginning a hashtag campaign on Twitter is an excellent way to get exhibitors, guests and others interested in the exhibition to talk about it.  A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For Example: #Expo2017 and #TradeShowOfTheYear are both hashtags. You may incorporate these hashtags anywhere in your social media posts: in the beginning, anywhere in between or at the end. These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot’s Social Inbox. Note that if you want your post having a hashtag to appear in anyone’s search, the post must be public. Find out what the tradeshow’s official hashtags are for the show, and start following it 2-4 weeks prior to the show to learn trends and connect with key players. Use the hashtag and promote how you will be at the show on Twitter. Consider creating a hashtag specific to your company or campaign.

2. Follow the trade show’s Social Media pages on Facebook & Twitter

You must start following the tradeshow’s Facebook page and Twitter page. Post questions regarding the trade show, the special events at the show and other relevant information like where to stay in Dubai or best places to eat in town that will help you get more engagement and exposure.

3.Promote your participation on your company page

On your Facebook brand page, start promoting your participation in upcoming tradeshow in Dubai. Mention your booth stall number in the exhibition hall. Pin a post to the top of your Twitter page promoting your next exhibition tradeshow in Dubai with special offers or contests. Also, do not forget to “follow” fans or attendees of the trade show exhibit’s page. Also, like and share the show’s posts on your timeline as well as groups you have joined.

4. Join trade groups on LinkedIn to converse about upcoming tradeshow & share highlights of your booth stall

LinkedIn has a fantastic “groups” option, so getting everyone into a particular exhibition tradeshow in Dubai is easy. You may join groups and engage in “conversations” or start one yourself in trade groups related to the show. If you have blog posts, share them & also thoughts about the industry or market to establish yourself as an authority in your industry. Use LinkedIn “share an update…” option to show your upcoming contest, special events leading up to the tradeshow. Connect with people going to the show. Tell them where to find you at the show. Start building a relationship with them. Don’t forget to look for similar business interests/connection that you have in common with fellow attendees. That’s a powerful way to genuinely build a business relationship with a prospect or deepen one with an existing customer.

Social Media Marketing

LinkedIn, for example, is the professional social network. So if you are a B2B company attending a trade show or exhibition, this is an excellent platform for you to tell your online audience about what you are up to. LinkedIn updates must always be professional, engaging and relevant to your business. However, personal updates, like smiley staff pictures, do work well on LinkedIn, these should be posted alongside more expert content such as industry news and reports. On the other hand, Twitter feeds move much faster. You must utilize this social platform to focus on real-time event updates as well as to connect with other attendees at the exhibition tradeshow in Dubai.

5. Create a teaser video

 There are a lot of ways to market your exhibition tradeshow in Dubai, one of the most interesting and effective ways to promote it with a teaser video. Mostly new products or services are introduced at trade shows. Create a teaser video on YouTube to share prior to the show.

6. Create and Share a landing page for your website on social media platforms

A landing page is an excellent mode to direct your booth visitors towards information that pertains to them and have measurable web statistics as well. Your landing page could offer free material, such as an ebook or whitepaper, relating to the messaging you decided for your exhibition tradeshow in Dubai. You can share your landing page link on your social media link; this will help send trade show attendees on your website. This will also provide you with an opportunity to gather information about them.

7. Capture live streaming video & share pictures in real time

Google hangout enables you to broadcast from your exhibition (hopefully the exhibition hall has Wifi or your company has planned for it) for people who are not there to see what’s going on and what you are presenting. Google+ Circle feature gives you the chance to organize your Google contacts based on where you met them or what type of person they are: peer, partner, customer, prospect etc.  Upload the Hangout video to YouTube. You can also post updates with pictures, it will allow your feed to keep moving with images, thoughts, and ideas about what’s happening at the exhibition tradeshow in Dubai.

8. Promote special offers

Organize a contest related to your product or service to collect leads for potential customers before or during the show. Giveaways or Contests can combine social media with visiting the booth in person.  For instance: You could advertise a contest in your booth, have entries coming via Facebook page, and then have the winners come back to the booth to get their prize.

9. Gather feedbacks on Twitter

Use Twitter polls to collect feedback on the event that you can then publish as a separate piece of content about, or write your own post-show review. By polling your audience, you can do two things for your next exhibition tradeshow in Dubai:

  • You can find out relevant opinions pertaining to your brand, products or services
  • You can pique the interest of your followers and improve engagement.

10. Create and upload small testimonial videos from customers coming onto your show

Create quick little testimonial videos from customers. If you have a current customer visiting your booth, that’s a great opportunity to capture a quick 30-second video testimonial but that should be having a compelling effect. Upload a video of the exhibition booth at your booth stall. Show off the number of people visiting the booth. Don’t ever forget to link your company’s website within the description of the video as you upload it to YouTube. And make sure your description describes what’s happening in the video. Don’t just upload videos with no information.


You must post about your exhibition tradeshow in Dubai before you go, during the event and after it has ended.

Before an event: Practice social media to announce the fact you will be attending, research the official event hashtag and connect with other attendees.

During an event: Use the tips above to post updates live from the event. If somebody engages with you on social media during the event, always respond promptly!

After the event: Consider using Twitter polls to gather feedback on the event which you can then publish as a separate piece of content about, or write your own post-show review.

Top 10 Exhibition Centres Worldwide

Exhibitions serve as an influential platform for industry experts, professionals and companies to come together, share information and build long lasting business relationships. In established economies, exhibitions are a vital part of product marketing, along with direct selling, advertising, direct mail and the internet.  Exhibitions provide an unparalleled and ideal opportunity to showcase products and services to a highly targeted audience.  Choosing the exhibition centre is of the utmost importance in order to maximize the business benefits. Here is a list of best exhibition centres worldwide.

1. Dubai International Convention & Exhibition Centre

Dubai International Convention & Exhibition Centre

The Dubai International Convention & Exhibition Centre (DICEC), also known as Dubai World Trade Center is the most modern, purpose – built exhibition centre of Middle Centre. DWTC is a multifaceted convention venue that offers an adaptable and accommodating space of 60,000 sq meters. Having been designed and equipped with the latest technological equipment and state-of-the-art facilities, the DICEC is perfectly capable enough to host any kind of exhibition. The exhibition center is conveniently located and is tailor made to fit the requirements of the visitors as well as exhibitors. Dubai convention & exhibition center has over 1 million square feet of venue space and consists of its 8 DICEC halls, 4 Sheikh Saeed Halls, Sheikh Rashid Hall, Sheikh Maktoum Hall, Za’abeel Hall, Al Zaheyah Ballroom, Al Multaqua Ballroom, 3 Majlis, press room and Bubble Lounge.


2. Pragati Maidan, New Delhi, India

Pragiti Maidan

Pragati Maidan, situated at Mathura Road, is a vast exhibition centre of Delhi. With an exhibit area of 150 acres, it serves as an important attraction of Delhi. It is a huge complex housing well-paved roads, lawns, gardens and eating outlets. Having 16 halls in total, Pragati Maidan is known to host about 70 national as well as international conventions and exhibitions throughout the year. One of the most sought out events organized here is The Indian International Trade Fair (IITF), which also happens to be the largest event with an approximate footfall of about 10,000 exhibitors and around 30,00,000 visitors every year.

It covers an area of about 72,000 sqm comprising various halls and open grounds. Pragati Maidan houses 16 halls spread across the area of 61,290 sqm with an open area of 10,000 sqm. This place has four key entrances, a conference room, air conditioned auditorium, a press lounge and business information centre. A number of restaurants, post office and banks are also a part of this huge complex.

3. Messe Frankfurt Exhibition Center, Germany

The Messe Frankfurt Exhibition Center is situated in the heart of downtown Frankfurt. It is a bustling event site that hosts over 100 showcase events each year. Covering 578,000 square metres,The Messe Frankfurt complex is home to two Congress Centers, ten exhibition halls, and a convention space, making it one of the largest exhibition destinations in the world. Since the Messe Frankfurt Exhibition Center and Trade Fair Grounds opened, the popular event destination has played host to an array of celebrated world events, including the Frankfurt Motor Show, the Frankfurt Book Fair, the ACHEMA engineering congress, and the exclusive international Automotive Engineering Show exhibition.

4. Changi Exhibition Centre, Singapore

Changi Exhibition Centre, Singapore

The Changi Exhibition Centre (CEC) is a multi-dimensional facility built on a sprawling 30 hectare site at Changi Coast Road. It’s a large exhibition center capable of meeting all the requirements of national as well as international conventions, large scale public and trade exhibitions as well as specialized events.

The 40,000 sqm exhibition hall boasts an impressive outdoor display area of 100,000 sqm & is fully air conditioned. The center is set against the backdrop of a beautiful seafront. Changi Exhibition Centre offers enormous versatility to organize events requiring both outdoor exhibits & activities. With its unique location along the coast, this site is ideal for events relating to the automotive, aviation, sporting, marine as well as lifestyle industries.

5. The New Zealand International Convention Center

The New Zealand International Convention Centre (NZICC), located in the heart of Auckland City, makes it one of the best exhibition centres in the world. Designed collaboratively alongside event industry experts, the NZICC is a vertically stacked, flexible and modern building, creating a hub of innovation and positive exchange integrated into the fabric of a vibrant city. Uniquely positioned to make each exhibition a memorable experience, the NZICC will offer an integrated atrium and public laneway encouraging networking and enhancing the delegate experience within a city full of excitement and sophistication, with hotel rooms, dining precincts, shopping and entertainment all within 10 minutes of walking distance. Configurable spaces presenting opportunities for a wide range of events with intimate meeting spaces on all levels, pre-function capacity for 2,700 people, convention capacity for 3,150 and one-off events for 4,000. The NZICC is capable of hosting conferences of around 3, 000 people and one – off events of around 4, 000 people with 24 meeting rooms.

6. New York Expo Centre, USA

New York Expo Centre

The New York Expo Centre boasts an amazing 10-acre venue space located directly on the East River Waterfront. The New York Expo Centre is a perfect place to host any large scale event, festival or concert featuring 90,000 sq feet interior space with a 45,000 sq foot main event space,. New York Expo Center offers unique branding and promoting opportunities as well as an easily recognizable landmark for your guests. This unique venue is perfect for festivals with its dual indoor/outdoor staging options, huge waterfront lawn as well as an interior space that’s longer than a football field. New York Expo Centre is also fully bordered and contains two entrances/exits with security booths.

7. Brisbane exhibition & convention centre, Australia

The Brisbane Convention and Exhibition Centre (BCEC) is a purpose – built convention centre and event venue in the heart of South Bank. Brisbane exhibition & convention centre has a pillar-less floor space of 30,000 square metre, making it the largest such space in the southern hemisphere, allowing it to host thousands of large exhibitions, some which are held each year. The world-class and award-winning facility plays host to thousands of concerts, conventions, exhibitions and tradeshows, weddings and private functions every year. The centre is also home to Olio Café & Bar and Merivales Café Bar & Restaurant. Having the Brisbane Convention & Exhibition Centre by your side gives you 21 years of unmatched experience in hosting successful conferences.

8. Sokolniki Exhibition and Convention Centre,                 Moscow

Sokolniki Exhibition and Convention Centre Sokolniki Exhibition and Convention Centre

Sokolniki Exhibition and Convention Centre is one of the Moscow’s venues to host some conferences & exhibitions. It is situated in East Administrative District directly in Sokolniki Park for Leisure and Recreation. Sokolniki Exhibition and Convention Centre is one of the oldest exhibition sites & the first exhibition center to start exhibition industry in Russia. Sokolniki Exhibition and Convention Centre is located not so far from the centre of Moscow, near the highways and Sokolniki metro station. This provides convenient access for visitors. Our complex consists of 10 pavilions that meet the highest international standards, with a total area of 27,300 square metres. Besides that, there are 17 000 square meters of additional open area for the installation of mobile halls and organizing outdoor events. Sokolniki Exhibition and Convention Centre offers rental of exhibition space for conferences, exhibitions, corporate events and so on. Well designed modern infrastructure, high service quality and convenient location in the heart of Sokolniki Park distinguishes our exhibition centre, which is one of the most popular Moscow venues for events.

9. Coex Convention & Exhibition Centre, Seoul, Korea

Coex Convention & Exhibition Centre in Seoul is Korea’s venue of choice. Established in 1979, Coex provides more than 20 years of experience and know-how in the local MICE industry. Coex Convention & Exhibition Centre is located in the heart of Seoul’s business district, Gangnam & hosts a yearly average of 200 exhibitions and over 2,000 separate meetings and events. Coex consists of 4 main exhibition halls and 54 dividable meeting rooms. Asia’s largest shopping mall, the city’s only airport terminal, three 5-star hotels, two top theaters, three multinational office skyscrapers are included in on-site accommodations. All your needs – be they shopping, business, entertainment or culture – are met right under one roof of Coex infrastructure.

10. Indonesia Convention Exhibition

ICE is one of the biggest convention and exhibition centre of Indonesia. Indonesia convention & exhibition centre is located at Bumi Serpong DamaiTangerang District of the greater Jakarta region, Indonesia. ICE is designed as the biggest and most spacious convention and exhibition centre in Indonesia, spanned over a total area of 220.000 square meters. ICE offers 50,000 m2 outdoor exhibition space, 10 exhibition halls of 50,000 m2, a 4,000 m2 convention hall,  12.000 m2 convenient pre-function lobby, and 33 Meeting rooms for small or large meetings. Indonesia Convention Exhibition is well known as the largest concert hall & biggest wedding hall in Indonesia. The parking capacity of ICE is up to 5,000 cars. The exhibition halls are equipped with world class services to accommodate all kinds of weddings, birthdays, graduations, sporting events, exhibitions, concerts, consumer shows, trade shows, seminars, conferences, corporate events, etc. The venue offers flexible spaces and full array of services, adjustable to every event organizers’ requirements.


Best Lightweight Booth Stand Materials to use for your next Tradeshow in Dubai

Shipping, handling, and installing heavy exhibitors eats time and money, which is why exhibition design contractors in Dubai have started preferring lightweight booth stand materials that are feather light and easy to install. Here are some of the lightweight booth stand materials that can be used to lower the heft of your exhibit. These featherweight options can lighten your load and plump up your budget. Have a look at them!


 1.Tensioned Fabric

Tensioned Graphics is one of the best lightweight booth stand materials simply pressed into the slot of the modular frame causing the fabric to tense when all four edges are inserted, creating a seamless, perfectly flat finish. Afterwards, Graphics can then be removed easily teasing the fabric from the frame using the exposed tab on the edge of the graphics. Tensioned Fabric Storage is straightforward; simply fold up and easy to transport and damage.  Solid panel graphics are a thing of the past with tensioned fabrics.

Tensioned – Fabric structures provide the perfect canvas for bold graphics and lighting. The flexibility in design options also helps you create attractive and sculptural exhibits that stand out on the show floor at a reasonable cost. The biggest advantage of Tension Fabric Graphics is that it is simple, easy to use and can be installed as well as removed without any specialized tools or knowledge.

Tensioned Fabric


2.Interlocking/Corrugated Cardboards

Interlocking Cardboard is another booth stand material consisting of a fluted corrugated sheet and one/two flat linear boards that can be used for your next exhibition. It is constructed on “flute lamination machines” or “corrugators” and can be used in manufacturing shipping containers and corrugated boxes.  Kraft containerboard, a paperboard material, usually over 0.01 inches (0.25 mm) thick are used for the linear boards and corrugated mediums.

Corrugated cardboards are fantastic booth stand materials for building temporary display structures such as exhibition stands and trade fair displays. Cardboard has a high strength to weight ratio meaning transportation and installation are quicker and possible with far fewer staff than more traditional materials.


3.Eco – Friendly Traditional Cardboards

The new eco-friendly cardboard exhibition stand and display unit is an affordable way to achieve presence at an exhibition. The simple flat-pack design is perfect for the seasoned exhibitors looking to update their branded display and for those new to exhibiting who want to stand out from the tired looking shell schemes.

Exhibition stands made with eco-friendly traditional cardboard gives you creative freedom to incorporate bespoke elements for maximum exposure for your brand and ultimately the product or service you are trying to promote. This can be achieved with full-color branded options for the wall panels, branded display shelving unit and stool to keep in theme with the stands aesthetic.  This environmentally friendly alternative is easy to transport, set up and can be adapted for different size stands. These cardboards are 100% recyclable and are extremely durable and durable and have been built to be reused for multiple exhibition tradeshows in Dubai.

Traditional Cardboards


4.Honeycomb Core 

Honeycomb core boards available in bright white or brown base colors are a new choice for exhibition booth contractors in Dubai.  These exhibition booth stand materials can be fully printed with the graphic designs in any color. The real beauty of these materials is that cardboard can be easily broken down and is completely recyclable. Using the similar interlocking, card-stacking concept, the lightweight system features panels are made of a variety of sustainable substrates so that you can pick and choose what works best for your application.

Since Honeycomb panels are easy to cut to form on a computer numerical control (CNC) machine, and they are light compared to wood or aluminum-frame structures, they are a viable substitute for traditional exhibit materials. They, too, can be covered with various materials to give them a more finished feel.


5.Paper Elements

Although paper offers less structural support than cardboard. But this is the most preferred choice among exhibition stand design companies in Dubai due to its artistic capabilities that make it an awesome accouterment for almost any exhibit. Airy and lightweight, paper elements have a wonderful organic quality that lends a sense of softness to booth stand structures.

Paper Element Stand

6.High-Density Foam 

High-Density Foams are one of the best booth stand materials that can be used to create exhibit components. Exhibition stand design companies in Dubai mostly use this stands, a lightweight panel comprising expanded Polystyrene foam sandwiched between two paper or cardboard sheets in most of the tradeshows.


7.Inflatable Structures

Inflatable structures are another lightweight booth stand materials. And with the designs available today, your exhibit doesn’t have to look like a bounce house gone bad. Based on a totally new inflatable technology, invented, the booth stands can withstand even in extreme weather conditions retaining all of the advantages of inflatable structures such as exceptional portability, rapid deployment, and low environmental impact.
Inflammable Structure

Nevertheless, each option can help you decrease your overall exhibit weight, and hence your exhibiting costs. But make sure these lightweight booth stand materials need to meet city, state, and venue standards for fire safety, which means you may need to add fire-retardant or flame-proof treatments to make them trade show ready.

Top 7 best practices to ensure safety at events

Safety at events always needs to be a top priority for event planners. A disrupted event leads to negative publicity. Security has actually become an event trend as more planners begin to place a heavier emphasis on safety. Being an event organizer or planner, an important part of your responsibility is making sure that everyone in attendance at your event is in a safe environment. With a large number of people gathered at events, it’s really important to be alerted from a security point of view. From threats, protests, mishaps to general emergencies, there are a lot of scopes to ruin your well-planned event. Don’t let it happen, follow few tips to ensure safety at events.


1. Choose a Responsible Venue

Choosing a responsible venue is the first step towards ensuring safety at events. You must always visit potential venues to check out the security facility with your own eyes. You must ask the following questions to the venue administrator: Are there sufficient emergency exits spaced out evenly? Is the building on par with local codes, & when was the last building inspection? Are there access points for paramedics to enter the premise? How about an emergency parking spot for a fire truck & police vehicles?

It is also important to answer the following questions:

  • Is your event unusual for the space or similar to those that have taken place in the past?
  • How can you ensure that such routes are both accessible and visible?
  • Will usual safety routes be compromised in any way by physical obstacles or lighting issues?

This may seem like a lot of questions, but you don’t ever want to compromise safety at events. Most of the event management companies in Dubai keep a note of all the nearest police station, hospital & fire department.

It is also essential to consider whether or not any large events will be concurrent with yours in the area that may impair exiting the larger city or town. Especially crowded areas can lead to additional safety concerns in terms of risk of attack and ease of large – scale evacuation.


2.Know your audience

For many events, the actual number of people attending fluctuates widely for many events. Those who plan to attend the whole time arrive late, or leave early can have a huge effect on the number of persons occupying your venue at any one time. It is essential to remember that an overcrowded venue can be as dangerous as an overt attack, making number-based planning critical. Make sure to answer the following questions to ensure safety at events:

  • Would unforeseen incidents like the blocked access ramps, the shutdown of elevators, or other issues leave disabled persons vulnerable and in need of extra assistance in the case of an emergency evacuation?
  • Will the people with mobility issues, including those with physical disabilities, the elderly, and children, be able to exit the venue independently?
  • Will any animals be present who may put crowds at risk if left unattended?
  • Will any guest be at particular risk of physical harm as a result of celebrity?
  • Is there a performer who may excite your crowd?
  • Is there content in any presentations (video, speaker, slideshow etc.) that is potentially divisive or likely to rile up your audience?
  • If food is provided, is there a plan in place for food service to avoid people rushing the table or forming unsafe queues?

Know your audience for safety at events

Before your event takes place, speak with all the planners to ensure that such issues are addressed and that a safe exit is guaranteed for all participants. Most of the event management companies worldwide including event planners in Dubai anticipate scheduled activities or presenters at the event that may generate particularly emotional or rowdy responses.

Dietary restrictions and food consumption is another area of concern with large events. Make sure that food offerings are clearly labeled, especially if you are aware of certain food allergies among event attendees.


3. Have a Backup Plan

You should have the mindset that anything that can go wrong will go wrong. This will make you prepared and ready to act accordingly in a worst case scenario. The way we do a lot of research to select the theme of an event, similarly we must also work on a contingency plan in case of any natural disaster or bomb threat? If guests have to be evacuated, then will you be able to organize it & keep attendees calm as they exit in an orderly fashion? In order to ensure safety at events, you must develop a security plan that outlines the steps to take in an emergency. For example: If a guest is injured, then the plan should include steps like calling an ambulance, locating a room for the injured guest while awaited with medical arrival. You must also make sure that the venue staff is well equipped to respond such a situation that involves dozens of injuries.


4. Know your Exit plan

Everyone involved in the planning of your event & crowd management on the day should also be briefed on contingency plans. This will ensure that guests can be guided from enclosed spaces without becoming panicked by a lack of direction. This type of traffic direction also ensures that crowds utilize efficient and clutter-free exit routes. Make sure to have the following two key components in place to ensure safety at events:

  • Clear instructions for staff on where and how to guide guests in the event of an emergency
  • Backup escape routes in case preferred exits are unusable

Such exit plans can be more widely disseminated through the use of certain print and electronic sources. An Incident Command System or ICS can greatly ease this process both in terms of planning, access, integration of resources, and ensuring a chain of command.

Know your Exit plans for safety at events


5. Hire a Security Firm

Some event organizers in Dubai hire their own security staff to ensure safety at events. However, higher profile events require security personnel from an actual security service. Having actual personnel complete in uniform and gear also sends a more imposing message to people who may think about crashing your event or acting unruly.

Much like picking out a venue, you should also be asking multiple questions when selecting a security firm for ensuring safety at events. Questions to ask should include:

  • Can they name an incident where their personnel had to act in an actual emergency?
  • Do members have experience using items like a metal scanner, zip cuffs, etc.?
  • Has the company ever been sued?
  • What kind of certification and training do personnel go through?
  • Who are some of the company’s previous clients?

While you may be providing private security for your event, it is often useful to keep in contact with emergency response services in the area. Such organizations can be immeasurable resources in terms of communicating potential safety issues, ensuring that their forces are properly staffed to deal with any potential issues, and even helping you remain in accordance with local ordinances.


6. Check Staff and Guest ID

Check Staff and Guest ID for safety at eventsYou must arrange a mechanism to verify anyone who enters the venue; that’s another great step to ensure safety at events. There should be a list of everyone that’s attending and cross them off as they register. If you have walk – ins, then there must be a speedy process for getting them verified. If you are handing out official name tags, ask that guests have them visible at all times. Staff should also not hesitate to approach occupants that don’t have a visible tag. You must also be ready to call in security personnel if a guest refuses to show verification.


7. Search all Bags

Apart from undergoing a metal scanning, another way to ensure security at events is to let the guests prepared to have their bags searched. Just before the event, be sure to inform guests that attendees will be subject to an inspection of their belongings. Searches & scans must be done by security rather than by your own staff.

Guests must be more willing to go along with the process if it is carried out by uniformed personnel. There should also be an area for tagging and storing contraband items and of course a well-defined process where guests can retrieve them once they leave.



How to make Shell Scheme Octanorm Booth Stall attractive for your next exhibition in Dubai?

Shell Scheme Booths are an integral part of any Exhibition. A shell scheme octanorm booth stall is a modular system mostly used by exhibition organizers.  They are bought as a package, typically including carpet, lighting, grid ceiling, electrics & a fascia name board available in varied sizes. Mostly, Dubai event management companies use shell scheme Octanorm booth stalls for the client’s exhibition event.  They are a great option for companies with less money at hand, first-time exhibitors, or smaller events like conferences. However it’s not just smaller companies who opt shell scheme octanorm booth stall, but even big companies occupy them too.

For example : Barclaycard had opted small shell scheme octanorm booth stall at the BIBA Exhibition at the Excel Center in May 2013 and that was a successful show.

There are innumerable benefits for choosing Shell Scheme Octanorm Booth Stall over traditional customized stands. Here are few:

  • Reusability

  • Eco friendliness

  • Easy to assemble

  • Highly dynamic

  • Compatible with existing systems

  • Cost effective and cheap

  • Light weight

With the growing popularity of the modular designs in Dubai, use the given tips to stand out shell scheme octanorm booth stall for your next exhibition in Dubai.  Look at them!

With the growing popularity of the modular designs in Dubai, use the given tips to stand out shell scheme octanorm booth stall for your next exhibition in Dubai. Look at them!


1. Use Strong graphics:

Using strong graphics is one of the most effective ways to transform a shell scheme stand and to achieve standout from exhibiting neighbors. Strong graphics basically refers to clear, uncluttered messaging and images. Seamless graphics can make a small shell scheme stand look bigger in area because they present a decluttered image to the eye and as an added bonus they make your company look highly professional. The event’s official stand contractor or a specialist exhibition graphics company can advise and install for you. Each panel is assembled in a frame and unless you specify, you will be supplied with whatever the standard colored panels are for the show usually white or grey.

2. Add the flavor of Maxima Stand Designs


Maxima Stand Designs 2

If you wish to see diversity and elegance together in your octanorm boothstand, go for maxima stands. Maxima stands are VIP-class in modular systems with aesthetic lines, elegant appearance, unique design. “MAXIMA” is standard of premium class. In the exhibition industry, Maxima Stand Design is one of the new trends introduced by the German Octanorm prefabricated stand system. The basic element of the system used for a variable exhibition stand construction is a square – shaped supporting profile.

Maxima Stand Designs


Maxima Stand designs add uniqueness to your brand as they provide memorability in fair environment. Maxima is the outstanding ideal system for the reason that it is the system to reflect best special wood modules.


Maxima Stand Designs 3

Maxima Stand Designs create simple, yet sophisticated exhibition booth, without the need for carpentry, painting, or even tools. Furthermore, the intelligent design enables all types of accessories to be incorporated into the system. When you choose it, you take advantage of our years of experience, to create brand value for your company, by showcasing a respectable exhibition booth.


3. Use Hanger Banner:

This is one of the most prominent & beneficial options that make Shell Scheme Octanorm Booth Stall attractive for your next exhibition in Dubai. It easily gets hooked to the back wall & thereby minimizes the space utilization for smaller stalls. These banners are hassle free to be handled, they come in a roll form that you can hook to the top of the back wall panes & remove it once exhibition gets over without any efforts.

hanger banner


4. Use Magnetic Popup:

That’s again a great backdrop element to be used for your Shell Scheme Octanorm Booth Stall having high quality print and a handsome structure for visibility. Exhibition Stand Design Companies in Dubai use it as it is customized to the requirement with built- in shelves, brochure – holder etc. The Magnetic pop-up display systems add high impact to any presentation or exhibition stand. Pop Up displays provide maximum portability. These are available in Straight or Curved configurations. Magnetic Popups are unique portable units and easily compacted in a trolley bag, air bag etc.


5. Roll out the Red Carpet:

Changing the color of your shell scheme carpet is another simple but effective way to achieve standout for your Shell Scheme Octanorm Booth Stall. And the best part is it doesn’t cost a great deal to do this. Exhibition stand contractors in Dubai can offer you a range of standard carpet colors and you can order in advance directly from the Exhibitor Manual.

Red carpet Booth Stall


6. Add Color to Shell scheme Walls:

Shell scheme Octanorm booth stall is a kit and stands are built from individual panels (each of which is usually just under 1sqm in area). Each panel is assembled in a frame & unless you specify, you will be supplied with whatever the standard colored panels are for the show – usually grey or white. You can change the color of the panels if you organize this in advance. You can also just change the panels that edge the aisle or, all of the panels on one side of your stand or those along the back wall depending on where you plan to place your graphics, digital screens or exhibits. You can also change the color of your stand’s fascia and name board to match.


7. Use Furniture

This is another standard product that can be changed in a shell scheme Octanorm booth stall for your next exhibition in Dubai and you don’t need to hire from the official show contractor.  Simplicity and Accessibility are the chief advantages of modular stands. With minimal cost and time, you can bring your own furniture if you wish, however using a specialist contractor means that you will not have to worry about delivery and collection.

Promo Events helps you select the necessary furniture and other related services suiting your exhibiting requirements. Our specialized Modular stands are built by professional exhibition constructors of Octanorm and Maxima systems, which are made in Germany.


8. Go for Catalogue Stands:

Folding Catalogue stand is again a very effective medium for brochures/ leaflet display. They simply look great as a part of the stall. These Stands are easily carried in a bag and are set in minutes for last minute setups. Exclusive range of Catalogue Stands can be used for displaying various kinds of books, CD’s, cards etc. These can be constructed with 3 aluminum framework and acrylic shelves for easy transportation.

Folding Catalogue Stand


9. Set up Podium/Counters:

There are various counters & podiums available in the market that can be used at reception for product displays & again they provide a great visibility to the brand. Every podium & counter is portable and easy to set up.  One can book display podiums with or without graphics along with a full line of accessories (specific models). You can also find custom counters & podiums along with traditional stationary lecterns for other venues.


10. Go for Fabrication option:

Fabrication is another way to make your shell scheme octanorm booth stall attractive. You can cover up your shell scheme walls with branding or elements to make the stall look unique. Even if they are one time setup, still they are highly effective medium for exposure in the exhibitions.


11. Choose Aluminum Based Designs:

A shell scheme Octanorm booth stall made out of aluminum provides amazing potential to change the size, look and feel of the booth stand depending on which show you are attending. Even if you are dealing with a global program, this flexible approach can be used to substantially reduce costs.

Aluminium Based Design

In the field of exhibition building systems, Promo Events offers flexible & robust aluminum systems of the highest quality. The range comprises a variety of accessories that can be used to efficiently & effectively realize walls as well as, rooms, floors, lighting frames and double-deck stands.


12. Choose Hybrid Schemes:

Suppose you are planning to take part in an exhibition with a national stand, or group of companies, then you need the stands designed according to a modular or hybrid scheme.

Hybrid Schemes


13. Use Variety of Accessories:

You can incorporate various accessories like: Countertops, stands, cabinets, shelves, rack, light boxes, signs, windows and billboards nicely into any of your shell scheme Octanorm booth stall. These accessories effectively support your demand for a creative, unique, and memorable design, with dynamic curvature, to help you successfully market your company.

Promo Events Octanorm Modular Designs promise high quality flexible exhibition & trade shows solutions.  This concept enables tailor made designs and builds almost anything, be it exhibitor stands or full Pavilions. Octanorm stand design system has the flexibility to construct exhibition stands in any configuration with the minimum of 2m by 1m. In a standard Booth, we provide a complete package: One rectangular or round table l Two chairs l Two spotlight 100/80 w l One power socket 13 amp and fascia name.

Our Octanorm and Maxima systems ensure high quality and flexible options for your next expo. We help you design and build almost anything, from exhibitor booths to art galleries and even beyond.