Beware of Stand Builders in East Europe

The Center for Exhibition Industry Research 2016 CEIR Index Report has predicted a new peak for the global exhibition industry in 2018.The Exhibition Industry is going to enjoy its boom worldwide in the coming time with stand builders. Which is why a lot of exhibition companies are mushrooming globally be it the Middle East or Eastern Europe. International companies who are likely to exhibit across East Europe must enquire that if there are benefits using a European-based contractor versus an existing local company (in their area) that they are perhaps already working with on local events. No matter which stand builder you choose, listed below are seven important points that we believe is worth observing when you are making the decision to exhibit in Eastern Europe and looking to appoint your stand-building partner.

1. Cost of Stand Builders

Just check whether the whole cost of stand building is within your budget or not.

2. Proven Track Record

Pick a partner that understands the demographics of the exhibition’s visitors, the venue and the show itself. There will be lots of opportunities to boost your effectiveness at the show, including sponsorships, digital marketing, keynote speaking, technology on the stand, direct mail, competitions and much more.

3. Just confirm whether stand builders construct stands by themselves or outsource

Although you may initially think this question is of little importance, asking this question can save you serious amounts of money. Every time something is outsourced you will be paying an additional 15% -30% for that particular service or product.

4. Check Quality Guarantees of the Stand

You need to know whether you will be getting value for money or not. Remember to check that your expectations are accurate as there is no time to rectify things.

5.  Online Project Management Tools

It is essential to find an exhibition partner that is using an online project management tool. In this era of emails and easy communication, it is important that this information is centrally stored and managed.

6. Check out Construction Capabilities of Builders

Stand Builders Constructive Capabilities

Check what exactly the vendor may have to offer.  Everyone has different perspectives on what they consider building work, so always press to find out if they are simply a basic assembler or are capable of building complex structures.

 

Eastern Europe economy is growing

Nowhere in the world have expectations for growth changed so positively & rapidly as in central and Eastern Europe.  This year, the consensus forecast for economic growth in the region is now 2.5 percent – 0.3 percent points higher than four months ago. Expectations for 2018 are even brighter at 2.6 percent, 0.1 percentage points higher than forecast at the start of the year. The growing economy is an indication of the boom in Exhibition Industry. A lot of exhibitors are looking to hire stand builders from Eastern Europe due to certain advantages, take a look:

Advantages of hiring Stand builders from Eastern Europe for your next Exhibition:

  • All in all, you will end up spending less for building your exhibition booth through Eastern Europe Stand Builders rather than hiring stand builders from Western Europe.
  • You get the advantage of in-house production facilities.
  • You can hire presentable exhibition staff; you can find a lot trained boys and girls from countries like Hungary, Poland who are trained courteously to attract exhibition audience.
  • You may find lower exhibition logistics cost.
  • Concept and design can be optimally adjusted to a specific exhibition and target group.

But you need to be aware of certain grounds while hiring stand builders from Eastern Europe for your next exhibition, take a look:

1. Always trust an exhibition company referred by your known

Eastern Europe has gone through many wars and collisions of many territories and empires, which is why this region is comparatively poorer than Western Europe. People of this region are still struggling to get through their daily expenses. So, in order to overcome their necessities, they may get into fraudulent activities, so it is important that you should only trust those exhibition stand builders who have been referred by those whom you personally know, you trust completely or they would have had to get their stand building work through that particular exhibition stand builder in Eastern Europe.

2. Always get your agreement on Papers with Stand Builders

Agreement Contract

Never go for oral agreements, always stress on getting the agreement done on papers with your stand builders in Eastern Europe. You must be having a legal proof that you have entered into a transaction with a stand builder in Eastern Europe.

3. Always have details about the booth stand quality

Booth Stand Quality

Merely approaching the Eastern European stand builder you got to know through a reference is not enough to trust the stand builder; you must have all the details about what quality of material he is using to build booth stands. Is the material genuine & long lasting? Is the builder charging the correct amount for the material he is using or not?

4. Check whether the Exhibition firm is registered one or not

Business registration is the process of obtaining legal authority to conduct business within your chosen jurisdiction. It ensures that a business is operating under the lawful obligations of its control. Always check that the exhibition company you are choosing out of Eastern Europe must be a registered firm. You will be confident about the chosen company. One more advantage is that in case the company does any fraud you can sue that company; however it is not possible with the unregistered company.

5. Check out the virtual existence of the company

Check out whether the company is having a website or not. Is the address and phone numbers given on the website valid or not. Search out the company existence on the social media platforms like FB, Twitter, LinkedIn etc. Also, check out the company’s rating on Google.

6. Get the feedback from other customers

Search out for all existing customers of the company and get their feedback before finalizing stand builders out of Eastern Europe. Know their experience and understand whether they got the work according to their expectations or not?

The Eastern Europe is not a developed region like Western Europe; people are doing hard to get their bread and butter. You may come across with stand builders, who are fraudulent, befool you by giving you wrong promises about booth stands’ quality, rates, and other services. Therefore, it is very important that you should be really aware while finalizing stand builder from Eastern Europe for your upcoming exhibition. Otherwise hiring stand builders from UAE is always a great idea, the exhibition industry is booming in the Middle East and you will many worthy exhibitions stand builders, one of them is definitely Promo Events, it is one of the Dubai’s most innovative and marketing-led exhibition design company that guarantees an exclusive creative presentation of your products and services. Our approach combines corporate marketing concepts and core brand identities with structural designs.

Top 7 Marketing Tips To Promote Your Exhibition Stand In Dubai

Dubai is the place of opportunity for many businesses across the world looking for innovative ways to enter and make a mark in the highly competitive UAE market. The first step in creating initial brand awareness is by first taking part in many relevant exhibitions that are organized in the UAE. Exhibitions are one of the only places where you can truly get along with your client base; you can meet them, talk to them, and promote your brand. But before getting into exhibition preparations, it is really important to understand your exhibition objectives well, because according to the goals of your exhibition, you need to determine which forms of marketing will suit your promotion. Promote your exhibition stand in Dubai well in advance, so that you may expect enough footfalls for your exhibition stand in Dubai.

Here are Top 7 Marketing tips to promote your Exhibition Stand in Dubai:

 

1. Create and submit a press release for your exhibition

The most important part of marketing your exhibition stand in Dubai is making a press release and sending a paragraph or two of details to your local community newspapers and websites. You will need to do it twice; the very first press release must be sent in at least a month in advance, and the second (as a reminder) should be sent a week prior to your exhibition date. Invite journalists to your stand or make a time to meet them for a chat. Let them know what you can offer attendees to the show. You will need to prepare a press pack, as most exhibitions have a press office for journalists attending. A press pack should include customer case studies, background information, images, news, and contact details.

 

 2. Create flyers & posters to let people know about your upcoming participation in an exhibition

Exhibition Stand in DubaiFlyers and Posters can remarkably be an effective way of getting your message out to the public.  Flyers and posters help you communicate about your participation in a particular exhibition along with your contact details and the booth number of your stall. This will bring the crowd to your exhibition booth stall.

 

3. Send out personal invitations

Personal invitations sent out to your prospectives must include hard copies of the trade show registration giving an indication
of why they should visit your stand. By inviting your prospects personally, you may expect a large number of footfalls over your exhibition stand in Dubai.

 

4. Have details on your website

A website is a 24×7 salesman for just any type of business. Your website must have details of the upcoming exhibition on your “landing page”, and most organizers will be happy to provide you with the relevant “buttons”. Make sure that visitors know why they should come and see you at the show, and that they can then click through to register for the show. The details about the exhibition can be put under a specific tab heading of events.

 

5. Email Campaigning

Email Campaigning is an excellent way to market your exhibition stand in Dubai if you already have permission to contact the customer or prospect. Often the collection of contact details via a website for newsletters can be excellent for sending electronic invitations. Your upcoming exhibition can be promoted on every email sent from the office with an additional line on the signature, specifying the booth stand location and number.

6.Create App for your exhibition

mobile trade shows appIn today’s time, the requirement for mobile trade show apps is greater than ever. Trade shows are all about showcasing products or services in a short amount of time. You need to let attendees know about a special discount, or send out a push notification within seconds. A mobile trade shows app improves the overall event experience and stay ahead of the competition.

 

7. Tune into SMS campaigning

 Short texts are a great way of reminding attendees of the exhibition and creating buzz around the perspective about your upcoming exhibition in Dubai.

 

8.Use Social Media Platforms

Social Media Platforms Your presence on Social media platforms must be utilized judiciously for promoting your exhibition details in advance, especially if you can engage with potential prospects before the exhibition. Twitter used in combination with links to your website can be powerful in making information about your show available to real and potential attendees in an easy‐to-read steady stream. Choose a catchy hashtag for all your tweets.

 

9. Go for General correspondence

Make sure that your upcoming trade show is mentioned in some form on all correspondence that leaves the office, such as notepads, fax headers, and compliment slips. Create leaflets to include in any correspondence you send out. You can also use giveaways to promote the event.

 

10. Start blogging about your upcoming exhibition

Tell people what will happen in the upcoming exhibition!! Why should people seek you out in the upcoming exhibition and must visit your booth stand.?

Show them what great fun will be there on your exhibition booth stand, and post your blog on social media. This may get shared by other people who are likely to attend your exhibition and will help drive more traffic back to your website.

Exhibition Stall Design Tips For Modern Exhibitors In Dubai

Every exhibitor whether an experienced or a newbie wants to make a big impression at every exhibition. The first and foremost thing that the visitors notice about your exhibition space is your stall. No matter how wide your exhibition space is; whether will it have a 2 side open or 3 sides open exhibition stall, you need to communicate the message of your brand through your exhibition stall. When you are thinking about the exhibition stall design for your next show, it is crucial to understand the basic intricacies that go into curating these stall designs. From the shapes to structures to cultures, everything is derived from a basic idea that enables the exhibition stall designers to craft the striking stalls for you. So, here are few tips that will help you make your exhibition stall better and garner maximum attention.

 

1. Check out the latest trends in the Exhibition Industry

Exhibition industry is always on a continuous journey of change and transformation. It is evolving at a rapid pace, giving an exhibitor ample scope of development. Exhibition stalls are growing at an impressive rate. About three years ago, integrating a tablet into your exhibition stand design was unheard. Similarly, around 5 years back, installing an LCD screen was also a distinct feature. To get an overview of the trends in the exhibition industry, you can check the websites that discuss technological advances in this field. Another excellent way is to visit a showroom where you get to know what experts in the industry have to say. These insights and inspirations give you a complete platter of creative ideas to work with.

 

2. Go for Image Quality Counts

Photos must be of high resolution or vector, especially for your logo. Always select native and clean artwork for projects; it’s a great element to be included in your exhibition stall design. Spend the extra money to get good quality stock photography. It’s not that expensive and can make a huge difference in your booth. This is not a billboard where people will be walking up and even touching your graphics during your exhibition in Dubai.

 

3. Create a flow in your graphics

flow in your graphics

Sometimes clients have a million ideas in all different directions. Just because your display has four different graphics surfaces, doesn’t mean you should treat them as such. Make sure that the graphics you will be using for your next exhibition in Dubai must tell a coherent story. If your client wants each of their four products featured, one on each panel, that’s fine. Find a way to tie them together. Make sure that the color scheme and design, as well as your copy, work together in your exhibition stall design. Don’t reinvent the wheel with each panel.  Do check to make sure signage is visible from all sides of the exhibit. Your logo should be visible from 25 feet, headlines from 10 feet. Match your colors to the Pantone scale. What you see on your monitor may not be what comes out of the printer

 

4. Keep your word count to a base along with its correct placement

With regards to eye-grabbing exhibition stall design, keep your content word count to a base and your brand’s key messages vast. This attracts the eye of the exhibition visitors to comprehend the messaging of your brand efficiently without being excessively grave, making it impossible to stop and read. Also, consider where your content will be put on your exhibition stall design. This demands content ranging from pictures to text. Be sure that the most imperative data must be at the top to draw attention even from far off and to ensure it catches individual’s eyesight! Do pick one or two fonts, maximum. Too many fonts create a business that confuses your viewer. Avoid italics, all caps and centered text in your exhibition stall design for your next tradeshow in Dubai.

 

5. Add light boxes and backlighting to your exhibition stall design

Backdrop illumination, also known as light boxes is another good idea. Utilized on an extensive scale in signage, and outdoor displays and in exhibition stands, backlighting is picking up significance to make a large brand impression. The improvement of LED lighting has given momentum to the whole idea of lightbox usage in the exhibition stall design. Additionally, light boxes permit you to incorporate alluring backdrop illumination arrangements inside a financial plan to your exhibition stalls.

 

6. Design for Durability

Use materials that are easy to repair, maintain or refurbish. Also, consider the weight of the materials used in the booth. While steel may give you the industrial look you want, it will cost you a fortune in shipping and drayage. Work with your designer to select materials that accomplish your design goals without breaking the bank. Design for durability. Use materials that are easy to repair.

 

7. Contact details should be visible

CONTACT DETAILS

 Do you have to include your contact details? Presumably not, but rather it relies on how you will utilize this criterion in your exhibition stall design. It’s extremely uncommon that people will settle on a choice to record any contact details from exhibition stalls in public places. Hence, you need to give away things like business cards, flyers, brochures, etc. for the visitors to contact you at a later stage. This will become imperative once the prospective client gets converted into sales leads and want to make a purchase a little later after the show gets ended.

 

8. Review your past performance & your competitor’s past        performance

If you have an experience in exhibiting, then the first step is to review your past performances at various exhibitions. The objective of these reviews is simply to get an overview of what mistakes you committed before and not to repeat the same. Analyze your previous performance and see what all can be reused like the previous stall is a reusable exhibition stall design for further exhibitions too.

One of the most crucial concerns is to analyze what others in your industry are up to. Whether you have exhibited before or not, it’s imperative that you are aware of your competitor’s do’s as well as don’ts. You can research on the exhibitors who have won awards for their exhibition stall designs. Few exhibition stall designers have done some commendable work with exhibition stall designs too. Get a list of those exhibitions stand exhibitors and designers to have a blueprint of your next exhibition stall in Dubai. Also, look at some prominent design websites to avail ongoing market trends.

 

Also, remember few Don’ts that you need to keep in mind while designing your next exhibition in Dubai

  • Don’t get so deep into the design that you lose sight of the products and services you are trying to sell.
  • Don’t place product displays or important visuals down low. Don’t include trade sensitive information in your exhibit graphics.
  • Don’t assume that your first design concept will be your final design. The design process is an organic one and what you first envision may get changed over time.
  • Don’t forget to integrate your exhibit design with your other marketing and promotional materials for a lasting impact.
  • Don’t underestimate the necessity of lighting as a design tool. Well-placed lighting can set a mood that attracts and counterbalances the harsh exhibit hall fluorescents.
  • Don’t try to say too much. Effective tradeshow design uses minimal words. Let photos, illustrations, color, and light do most of the talking for you.