When exhibiting in Dubai, event planners need to understand some key points that would go a long way in helping them build new customers.Dubai is a hot spot for all those companies looking to broaden their market share. It is a global city hub in the Arabian gulf, hosting major exhibitions and trade shows across all industries. By exhibiting, you not only get an opportunity to expand market share, but also get to know about competitors and customers’ demand.
To exhibit your products & services in Dubai is a wise decision, but make it wiser by following these tips:
1. Select the right Expo for exhibiting in Dubai
Dubai is the regional center of commerce, finance, trade & leisure in the Middle East. Exhibiting your products & services in one of the popular International events of Dubai, can definitely prove to be beneficial from marketing point of view. Pick the expo suitable for your industry or product line, so that you can successfully make contacts with industry peers, other participants and can reach out large markets in Africa and Europe receiving profitable export orders.
Your presence in the appropriate expo can prove to be an all-purpose event for you by creating awareness with the broad range of participants about your products & services to building strong networks with delegates.
Book your booth and the chosen location of your stand should be good enough to invite target audience. After all, you are exhibiting to make new customers & find more leads.
Promoevents, with its professional team has a long lasting experience in providing exhibition services for most of the events being held in the World Trade Center. For the upcoming events to be held in the Dubai World Trade Center like Light Middle East Exhibition (Nov 2016), Gulf Food Manufacturing (Nov 2016), China Products Fair (Dec 2016), Dubai International Jewellery Week (Dec 2016), The Indian Property Show (Dec 2016), Arabplast (Jan 2017), Intersec Exhibition (Jan 2017), Schools & Childcare Show (Jan 2017), contact promo events to get the best booth set up.
Always try to book your exhibition space & stand as early as possible. By this you would have enough time for preparation.
2. Design an attractive exhibition booth stand
Exhibition stand design is one of the most essential features that help you attract visitors. It is better to hire professional stand designers. The designers have years of experience in creating a great exhibition stand at pocket friendly prices.
As a leading exhibition booth contractor operating in the gulf region, promoevents can help you design and create an outstanding exhibition booth for your next exhibition within your budget.
While sourcing for an exhibition stand contractor, do remember to determine whether the stand contractor has a requisite workshop to create custom solutions in case you need it. You don’t want to discover a further sub-contractor working in the backend with your booth contractor and ending up having to pay for 2 businesses’ profits!
No matter how small or big your stand is, but design your stand in a particular manner that looks spacious so that your visitors may not feel exhausted. The exhibition stand designer relaxes you and gives you peace of mind by taking care of all the planning requirements. Have your flyers, business cards, brochures and pamphlets printed in the local language. This gives a sense of proximity to the exhibition visitors.
3. Get a courteous staff
When exhibiting in Dubai make sure that you hire staff that is pleasant in appearance, courteous and doesn’t follow the rule what mums had told once – not to talk to strangers. Because if you want to get more leads, talking and gelling up with every visitor on your stall is must. Talking wise, they should be fluent, should be able to speak and understand local languages like Arabic, Urdu, and English. Their greeting style should be impressive enough to attract native audience.
You can appoint professional models and hostess. In Dubai, one can find innumerable agencies providing essential staff to manage your exhibition well like:
1. Premiere Hostess www.premierehostess.com
2. The Hostess Agency www.thehostessagency.ae
3. Infnity www.infinityarabia.com/promoters-hostesses
4. Exhibition Girls www.exhibition-girls.com
5. Diva www.divadubai.com
You could also control your administrative hassles in terms of having to coordinate with multiple vendors & organizers by simply hiring an exhibition booth contractor on a turnkey project. As a turnkey project contractor, promoevents help customers cut down valuable time in and money.
More than seventy percent of the success of your exhibition in Dubai lie in the hands of your staff, so you need to train them about your products & their benefits.
4. Make your work shine for years
You spend a lot of time designing your exhibits for trade shows and conventions. The preparation, design and build remain for a few days. Preserve your work for years to come by hiring an experienced exhibit photographer whether it is your first exhibit or you are an experienced booth builder. You can appoint a best photographer by approaching best event exhibition Photography Company. A professional company can understand what, when and how to capture most special moments to document your hard work. The awesome images and videos can help you promote your achievements among your stakeholders or customers in future. The companies who are well named for this work & worth to be approached in Dubai are:
1. Media Partners www.mediapartners.ae
2. Difoto www.difotocompany.com
3. The Studio www.thestudiodubai.com
5.Brush up your networking skills for exhibiting in Dubai
Inform about your upcoming exhibition with complete address – hall number and stall number to your neighbors or any other person whom you know domiciling in Dubai like your ex or present client, ex colleague, an old friend or any relative. Ask them to let their neighbors, friends or family know that you are exhibiting in Dubai. Perhaps one of them might be in search of what are you are selling and can be your prospective lead. Moreover, even if they may not be buying for themselves, they may still be buying for someone else. Remember, when your business is going beyond your country, then networking always works.
Don’t forget, your prime goal is to win repeat business – not just one-off sales. So capturing the details of those you meet, who show an interest of any sort must be safely recorded for future reference. This is one of the key important things to remember when you are exhibiting in Dubai