8 Innovative Event Tech Trends In Dubai

As technology continues to connect people and engage them in valuable interactions, it’s a no surprising fact that the event industry has started leveraging experiential technology to facilitate greater attendee engagement. While UAE is constantly pushing itself to be the hub for the technology worldwide, event tech trends in Dubai is shaping the future of event planning. With the advanced event trends, Dubai event management companies are continually changing the perspective how the attendees are viewed. Event technology helps event planning companies in Dubai to view event crowd not as a passive audience but as engaged participants. Given are some of the biggest event tech trends in Dubai that are leading the way and making an impact on Event Industry:

  1. Real Time Event Management using Cloud based software:

Social media has integrated into our lives deeply and with that everyone has an open platform, to communicate their experiences. Because of this, corporate event management companies in Dubai have become more concerned about attendee satisfaction than ever before. Attendee satisfaction is the reflection of how valuable, well-planned and managed an event is.

Radio frequency identification technology & beacons technology make it easy to collect attendee data in real-time and event production companies in Dubai can adjust to traffic patterns and more.  Event management software that is cloud based and mobile friendly is a new event tech trend in Dubai ensuring that changes can be made on the fly and viewed by those essential to the planning and implementation. This allows event planners to seamlessly plan their event & make sure nothing falls through the cracks or gets miscommunicated.

Adapting & making the necessary changes in real-time allows for a more seamless, positive experience for attendees. Ideally, innovative event planners utilize web-based event management software that can be used on many devices and in collaboration with people in real-time.

  1. Digital Swag Bags

As the green movement is taking a strong hold on the events industry, event management companies in Dubai are trying to find ways to reduce waste during their event. One of the most efficient & economical ways to reduce waste is to eliminate the traditional event swag bag and replace it with a digital swag bag. Rather than carrying a heavy bag throughout the event, attendees will receive a digital swag bag via email, text, app or a link on your site. Not only this option is green, but by being digital, it is also measurable. Attendees must be compelled to take advantage of the offers, view the content and so on. When the contents of the bag are targeted and marketed correctly, the exhibitors and sponsors will see a return. There is a strong opportunity to immerse the attendees in an experience and engage them in interactions; that can live on social media long after the event is over.

  1. Crowd Streaming

Live streaming is another event tech trend in Dubai.  Social media based live streaming has introduced “crowd streaming.” No longer event attendees need expensive software and equipment to broadcast their experiences at events. All event attendees require is to merely have a smartphone to share their experiences in real time. Apps like Periscope and social media features such as Facebook Live put the power of live streaming into the hands of your event attendees. The organic feeling of personal live streams opens the door for more interested and engaged viewers. Open up the spotlight on your events this year and encourage crowd streaming.


Crowd streaming

Image Courtesy: https://www.peer5.com/cdn


  1. Email & Marketing automation

Email…really? Yes, it is! With social networks’ growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool), email is once again being seen as a new event tech trend in Dubai to be the part of any organizers’ promotional plan. What can really make it stand out is to use it in conjunction with marketing automation software like Hubspot, Marketo, Pardot, and Eloqua. Marketing automation enables you to send more personalized, relevant and effective emails to prospective attendees, giving you the technology to move away from spammy broadcast email practices, towards a more value-led approach.

  1. Wearable Technology

Event marketers are always looking for new ways to upgrade experiences & measure their impact. And these days, wearable technology is quickly becoming one of the most innovative event tech trends in Dubai. From Fitbits and smart glasses to wristbands and even tracking devices, wearable technology has the power to do everything from providing biometric data on attendees during an event to reducing time spent waiting in line. If you have an event marketing goal, chances are there is a wearable that will help you achieve it.  A recent study estimates the wearable market will be worth $34 billion by 2020.

Wearable Sports Tech watch
Wearable Sports Tech watch

Image Courtesy: http://www.backstyle.net/magazine/wearable-sport-tech-watches-apps


Here are four of the latest wearable technology options and their potential uses at events.

  • Snapchat Spectacles

The smart glasses, which look more like a colorful pair of shades, allow the wearer to capture memories from their personal perspective.

  • Oculus Touch

The devices intuitively mirror the user’s hand gestures, helping to further immerse them in the virtual world. What gives them an edge is their ability to detect the smallest hand movement, right down to pointing a finger or giving the thumbs up sign.

  • The Camo Collective

From fitness experiences to outdoor events and beyond, items from the Camo Collective have the ability to provide consumers with seamless, tech-driven experiences without the need for bulky equipment or how-to tutorials.

  • Intel Curie Module

The devices measure heart rate and variability, brain wave activity and include a microphone to monitor breathing rates. Combined, the setup offers real-time feedback on the wearer’s stress levels.

  1. Facial Recognition Tool

Facial recognition tool is another event tech trend in Dubai that provides flexible biometric verification. It is a powerful technology being used by corporate event management companies in Dubai serving a broad spectrum of security applications. Facial recognition software has the ability to help detect threats more efficiently than relying on standard video surveillance and security personnel. Facial recognition software is able to determine the moods of event attendees as well as cross-referencing faces with criminal databases, looking for signs of potential dangers to your event.  Face scanning biometric tech is incredibly versatile and this is reflected in its wide range of potential applications.


Facial Recognition Tool
Facial Recognition Tool

Image Courtesy: https://www.technologyreview.com/s/535201/the-face-detection-algorithm-set-to-revolutionize-image-search/

  1. Virtual Reality

No matter what theme Event Management Companies in Dubai are choosing, Virtual Reality is another relatively new form of technology that can change the future of events. Virtual information booths are a new event tech trend in Dubai, mostly found at meetings and conferences. Virtual reality is a three dimensional, completely computer generated environment. Usually, users need to wear a Virtual Reality headset & may also need compatible gloves or handsets to be able to effectively interact with this world. The virtual event space brings plenty of opportunity for co-branding and partnerships. A deeper level of immersion can bring a deeper level of engagement. Subsequently, this leads to lots of opportunities for sponsorship and branding. The ability to live stream VR content straight to viewers’ social feeds also makes it easier for that branding to reach a broader audience in real-time. VR is a perfect way to up attendee engagement during event ceremonies.

  1. Augmented Reality

Augmented reality is another event tech trend in Dubai different from virtual reality. Rather than transforming the user’s world entirely, it alters particular aspects of the environment they are already in.  Augmented reality is the combination of both computer generated elements as well as the reality to create an augmented world. With augmented reality, viewers interact with computer generated overlays as they move within the real world.



Tips for choosing right Event Theme in Dubai

Dubai always experiences an calendar filled with events all year around. The city receives several thousand visitors from every corner of the world.  Whether you are a corporate event planner or an administrative person, the basics of event planning require you to have strong organizational, communication, and documentation skills. Above all, you must be really peculiar about picking up right event theme in Dubai for your next conference or a meeting. The theme is the first impression people will get when they see your event. It offers a condensed version of what you are interested in accomplishing.  You must consider given points for choosing right event themes in Dubai:

1. Consider your Target Audiences age, demographics, designations & industry

 Before deciding event theme in Dubai for your next conference, you need to analyze who is going to be attending this event – Employees along with their families, Investors/Donors, Stakeholders. What’s the age range of the guest lists? Is majority of visitors coming from Europe, India, Africa or are local based. What’s the working background of the visitors – Are they belonging to IT industry, Medical industry, Electronic Industry or Entertainment Industry. Think what would be relevant to them.

In past if you have organized events and you had invited same set of audience, then it is the right time to review their feedback given last time, analyze what worked and what didn’t from previous year’s themes, on the basis of this scrutiny, decide your next event theme in Dubai.

2. Event Theme should be in sync with the content of the event

Many internal company events have two overarching purposes: Build company culture & Increase employee engagement. On the other side, external corporate events almost always have a branding or a marketing purpose. If you are organizing an event to open up new doors for your business through push brand messaging or gained sales leads, then your event theme should be selected accordingly – It must be engaging, attractive yet professional. However if you are running a charity event where you want to emphasize on the mission of the organization it supports, then your event theme in Dubai should subtly evoke these messages. Don’t derail your event’s purpose by selecting an unrelated or worse conflicting theme. Promo Events is one of the premier event management companies in Dubai that can help you select best themes for your next event. In past, Promo Events has executed flawless events for some of the most branded clients.

 Make sure that the message of the event should be easily incorporated into whatever theme you choose.  Are you rewarding your employees for a great sales year? Are you hosting a golf tournament for prospective investors? Are you launching a new product? All of these things need to be taken into consideration as you choose your event theme in Dubai.

Event Theme in Dubai for VPS-Penn

3. Stick to the budget

One of the main deciding factors when it comes to selecting an event theme in Dubai is money.

Events can be expensive, and themes often heavily depend on budget. Consider how your choice will affect other event details. For instance: if you are planning a futuristic party, people may expect robots. Robots are expensive. For a safari party in Dubai, your attendees may expect real animals.

If you are attempting to organize an event on a shoestring, there is no point trying to pull off a lavish Monte Carlo-themed event with a black tie dress code, champagne fountain and late night casino. Be realistic about what your budget is and take it into account when drawing up a shortlist of ideas. Everyone is willing to organize successful extravagant events that guests continue to gossip about afterward. However you need to check out your budget before selecting any of the event themes, many companies just don’t have that kind of budget. When choosing an event theme in Dubai, be realistic about what you can afford.

4.Check out the latest trends

One good potential source for theme ideas is to look at what is popular while you are planning your event. This could be a particular film which is breaking box office records or a color scheme straight off the catwalk. Choosing a trendy event theme in Dubai will make the event seem up-to-date and current.

Here are some of the famous corporate event themes in Dubai:


#1. Masquerade

This is a famous theme for all kinds of events. You can arrange everything in your reception to resemble an en grande masquerade hall filled with elegant lighting and royal drapes. You can also ask your guests to bring a mask or two (minus the ballgowns).

 #2. Jack Daniels Theme

This theme is good if you have a keen eye for small details and you are willing to use props to really engage your guests. You can design the venue with bar signs, wooden tables, and some wine barrels for chairs and bring in a great rock or blues band.

#3. Aviation Theme

Your guests don’t really have to dress up as pilots for this one, although you can get the service crew to wear steward and stewardess outfits.

#4. Workshop Theme

The workshop event theme in Dubai is tough, brooding and atmospheric. So, if your event goal revolves around this theme, then definitely the workshop theme must be your best option.

#5. Quay/Seafood Theme

If you can’t bring your guests to a tropical gateway for your event, why not choose a venue overlooking the sea. A boat or river cruise venue is even better if you want to give your guests that vacation feeling. Top it off by serving sea foods and tropical drinks.

#6. Under the Sea

By choosing a variety of deep blues for your décor & food items, this nautical theme can really bring the sea to life. Table centerpieces consisting balloons in the shape of dolphins or arranged seashells and other sea creatures create a stunning atmosphere. Some of the Caribbean gala dinners are even held at aquariums, so that guests can also enjoy the beauty of the ocean.

#7. Black and White Formal

The black & white formal theme allows a great scope of creativity to be implemented, as the only constants are the contrasting colors. Mixing these colors is relatively simple and centerpieces, tablecloths and artwork in these colors are relatively easy to find. Event planners can use dim white lighting to set the mood, and black tablecloths and streamers to create a unique atmosphere.

Event Theme in Dubai for Forbes

5. Choose the right color combination

One of the simplest event themes in Dubai you can choose is a color scheme. A black and white ball oozes sophistication and glamour, while red and green are perfect for a Christmas party. They are also ideal for charity fundraisers if the good cause is already associated with a particular hue. A color theme gives you a great starting point when thinking about decorations for the venue, dress code and even the catering.


Make theme colour match your event objectives:

White:  It creates a sense of space, so consider draping a small or dark room in white. It represents purity, cleanliness and innocence.

Black: This color is appropriate color for high – end, black tie events. It represents sophistication, power, and elegance; in some cultures it represents life or rebirth.

Red: One can select its event theme in Dubai in Red color as it is the most attention grabbing color that represents excitement, passion, intensity and strong emotions.

Orange: This color creates a playful environment for your guests. It is a great color to use at a fundraiser, especially in a silent auction area. This color represents vibrancy, energy, and excitement.

Yellow: This color increases the metabolism, so it’s a good choice for a breakfast meeting or brunch event. This color is probably best to use with another color or as an accent and should not be used as a major backdrop.

Green: It’s a natural, healthy & a tranquil color that creates a calming effect, it relieves stress and helps heal.

Blue: It’s a perfect color to use for a business meeting or a corporate team training function. It signifies peace, trust, loyalty. It is a popular and a neutral color on a global level. It lowers pulse rate, body temperature and creates productivity.

Purple: This color can be used in creating special effects with lighting, royalty, wisdom, wealth. It is an exotic color that is associated with luxury and extravagance, but it also signifies a spiritual connection; For example: This color can be used when designing a VIP lounge area.

Event Theme in Dubai

6. Weigh Other Event Elements – Caterings, Giveaways, Graphic Representation with the selected theme

The event theme in Dubai should influence everything from your meeting logo to your catering & snacks. Event attendees must be able to glance at components & collateral in a large conference center with multiple conferences occurring at once and know which ones are yours merely by scanning. Your conference theme must be matchable with all visual aspects of your event including logos, apparel, giveaways, and other graphic representations of your event.

7. Link your event with the season

Depending on what time of the year your event is being held, you must link your event theme in Dubai with the season. Christmas, Easter, Eid, Diwali and Halloween are always popular themes you can select if your event is going to be held around these festivals.