Dubai always experiences an calendar filled with events all year around. The city receives several thousand visitors from every corner of the world. Whether you are a corporate event planner or an administrative person, the basics of event planning require you to have strong organizational, communication, and documentation skills. Above all, you must be really peculiar about picking up right event theme in Dubai for your next conference or a meeting. The theme is the first impression people will get when they see your event. It offers a condensed version of what you are interested in accomplishing. You must consider given points for choosing right event themes in Dubai:
1. Consider your Target Audiences age, demographics, designations & industry
Before deciding event theme in Dubai for your next conference, you need to analyze who is going to be attending this event – Employees along with their families, Investors/Donors, Stakeholders. What’s the age range of the guest lists? Is majority of visitors coming from Europe, India, Africa or are local based. What’s the working background of the visitors – Are they belonging to IT industry, Medical industry, Electronic Industry or Entertainment Industry. Think what would be relevant to them.
In past if you have organized events and you had invited same set of audience, then it is the right time to review their feedback given last time, analyze what worked and what didn’t from previous year’s themes, on the basis of this scrutiny, decide your next event theme in Dubai.
2. Event Theme should be in sync with the content of the event
Many internal company events have two overarching purposes: Build company culture & Increase employee engagement. On the other side, external corporate events almost always have a branding or a marketing purpose. If you are organizing an event to open up new doors for your business through push brand messaging or gained sales leads, then your event theme should be selected accordingly – It must be engaging, attractive yet professional. However if you are running a charity event where you want to emphasize on the mission of the organization it supports, then your event theme in Dubai should subtly evoke these messages. Don’t derail your event’s purpose by selecting an unrelated or worse conflicting theme. Promo Events is one of the premier event management companies in Dubai that can help you select best themes for your next event. In past, Promo Events has executed flawless events for some of the most branded clients.
Make sure that the message of the event should be easily incorporated into whatever theme you choose. Are you rewarding your employees for a great sales year? Are you hosting a golf tournament for prospective investors? Are you launching a new product? All of these things need to be taken into consideration as you choose your event theme in Dubai.
3. Stick to the budget
One of the main deciding factors when it comes to selecting an event theme in Dubai is money.
Events can be expensive, and themes often heavily depend on budget. Consider how your choice will affect other event details. For instance: if you are planning a futuristic party, people may expect robots. Robots are expensive. For a safari party in Dubai, your attendees may expect real animals.
If you are attempting to organize an event on a shoestring, there is no point trying to pull off a lavish Monte Carlo-themed event with a black tie dress code, champagne fountain and late night casino. Be realistic about what your budget is and take it into account when drawing up a shortlist of ideas. Everyone is willing to organize successful extravagant events that guests continue to gossip about afterward. However you need to check out your budget before selecting any of the event themes, many companies just don’t have that kind of budget. When choosing an event theme in Dubai, be realistic about what you can afford.
4.Check out the latest trends
One good potential source for theme ideas is to look at what is popular while you are planning your event. This could be a particular film which is breaking box office records or a color scheme straight off the catwalk. Choosing a trendy event theme in Dubai will make the event seem up-to-date and current.
Here are some of the famous corporate event themes in Dubai:
This is a famous theme for all kinds of events. You can arrange everything in your reception to resemble an en grande masquerade hall filled with elegant lighting and royal drapes. You can also ask your guests to bring a mask or two (minus the ballgowns).
#2. Jack Daniels Theme
This theme is good if you have a keen eye for small details and you are willing to use props to really engage your guests. You can design the venue with bar signs, wooden tables, and some wine barrels for chairs and bring in a great rock or blues band.
#3. Aviation Theme
Your guests don’t really have to dress up as pilots for this one, although you can get the service crew to wear steward and stewardess outfits.
#4. Workshop Theme
The workshop event theme in Dubai is tough, brooding and atmospheric. So, if your event goal revolves around this theme, then definitely the workshop theme must be your best option.
#5. Quay/Seafood Theme
If you can’t bring your guests to a tropical gateway for your event, why not choose a venue overlooking the sea. A boat or river cruise venue is even better if you want to give your guests that vacation feeling. Top it off by serving sea foods and tropical drinks.
#6. Under the Sea
By choosing a variety of deep blues for your décor & food items, this nautical theme can really bring the sea to life. Table centerpieces consisting balloons in the shape of dolphins or arranged seashells and other sea creatures create a stunning atmosphere. Some of the Caribbean gala dinners are even held at aquariums, so that guests can also enjoy the beauty of the ocean.
#7. Black and White Formal
The black & white formal theme allows a great scope of creativity to be implemented, as the only constants are the contrasting colors. Mixing these colors is relatively simple and centerpieces, tablecloths and artwork in these colors are relatively easy to find. Event planners can use dim white lighting to set the mood, and black tablecloths and streamers to create a unique atmosphere.
5. Choose the right color combination
One of the simplest event themes in Dubai you can choose is a color scheme. A black and white ball oozes sophistication and glamour, while red and green are perfect for a Christmas party. They are also ideal for charity fundraisers if the good cause is already associated with a particular hue. A color theme gives you a great starting point when thinking about decorations for the venue, dress code and even the catering.
Make theme colour match your event objectives:
White: It creates a sense of space, so consider draping a small or dark room in white. It represents purity, cleanliness and innocence.
Black: This color is appropriate color for high – end, black tie events. It represents sophistication, power, and elegance; in some cultures it represents life or rebirth.
Red: One can select its event theme in Dubai in Red color as it is the most attention grabbing color that represents excitement, passion, intensity and strong emotions.
Orange: This color creates a playful environment for your guests. It is a great color to use at a fundraiser, especially in a silent auction area. This color represents vibrancy, energy, and excitement.
Yellow: This color increases the metabolism, so it’s a good choice for a breakfast meeting or brunch event. This color is probably best to use with another color or as an accent and should not be used as a major backdrop.
Green: It’s a natural, healthy & a tranquil color that creates a calming effect, it relieves stress and helps heal.
Blue: It’s a perfect color to use for a business meeting or a corporate team training function. It signifies peace, trust, loyalty. It is a popular and a neutral color on a global level. It lowers pulse rate, body temperature and creates productivity.
Purple: This color can be used in creating special effects with lighting, royalty, wisdom, wealth. It is an exotic color that is associated with luxury and extravagance, but it also signifies a spiritual connection; For example: This color can be used when designing a VIP lounge area.
6. Weigh Other Event Elements – Caterings, Giveaways, Graphic Representation with the selected theme
The event theme in Dubai should influence everything from your meeting logo to your catering & snacks. Event attendees must be able to glance at components & collateral in a large conference center with multiple conferences occurring at once and know which ones are yours merely by scanning. Your conference theme must be matchable with all visual aspects of your event including logos, apparel, giveaways, and other graphic representations of your event.
7. Link your event with the season
Depending on what time of the year your event is being held, you must link your event theme in Dubai with the season. Christmas, Easter, Eid, Diwali and Halloween are always popular themes you can select if your event is going to be held around these festivals.