Top 7 Marketing Tips To Promote Your Exhibition Stand In Dubai

Dubai is the place of opportunity for many businesses across the world looking for innovative ways to enter and make a mark in the highly competitive UAE market. The first step in creating initial brand awareness is by first taking part in many relevant exhibitions that are organized in the UAE. Exhibitions are one of the only places where you can truly get along with your client base; you can meet them, talk to them, and promote your brand. But before getting into exhibition preparations, it is really important to understand your exhibition objectives well, because according to the goals of your exhibition, you need to determine which forms of marketing will suit your promotion. Promote your exhibition stand in Dubai well in advance, so that you may expect enough footfalls for your exhibition stand in Dubai.

Here are Top 7 Marketing tips to promote your Exhibition Stand in Dubai:


1. Create and submit a press release for your exhibition

The most important part of marketing your exhibition stand in Dubai is making a press release and sending a paragraph or two of details to your local community newspapers and websites. You will need to do it twice; the very first press release must be sent in at least a month in advance, and the second (as a reminder) should be sent a week prior to your exhibition date. Invite journalists to your stand or make a time to meet them for a chat. Let them know what you can offer attendees to the show. You will need to prepare a press pack, as most exhibitions have a press office for journalists attending. A press pack should include customer case studies, background information, images, news, and contact details.


 2. Create flyers & posters to let people know about your upcoming participation in an exhibition

Exhibition Stand in DubaiFlyers and Posters can remarkably be an effective way of getting your message out to the public.  Flyers and posters help you communicate about your participation in a particular exhibition along with your contact details and the booth number of your stall. This will bring the crowd to your exhibition booth stall.


3. Send out personal invitations

Personal invitations sent out to your prospectives must include hard copies of the trade show registration giving an indication
of why they should visit your stand. By inviting your prospects personally, you may expect a large number of footfalls over your exhibition stand in Dubai.


4. Have details on your website

A website is a 24×7 salesman for just any type of business. Your website must have details of the upcoming exhibition on your “landing page”, and most organizers will be happy to provide you with the relevant “buttons”. Make sure that visitors know why they should come and see you at the show, and that they can then click through to register for the show. The details about the exhibition can be put under a specific tab heading of events.


5. Email Campaigning

Email Campaigning is an excellent way to market your exhibition stand in Dubai if you already have permission to contact the customer or prospect. Often the collection of contact details via a website for newsletters can be excellent for sending electronic invitations. Your upcoming exhibition can be promoted on every email sent from the office with an additional line on the signature, specifying the booth stand location and number.

6.Create App for your exhibition

mobile trade shows appIn today’s time, the requirement for mobile trade show apps is greater than ever. Trade shows are all about showcasing products or services in a short amount of time. You need to let attendees know about a special discount, or send out a push notification within seconds. A mobile trade shows app improves the overall event experience and stay ahead of the competition.


7. Tune into SMS campaigning

 Short texts are a great way of reminding attendees of the exhibition and creating buzz around the perspective about your upcoming exhibition in Dubai.


8.Use Social Media Platforms

Social Media Platforms Your presence on Social media platforms must be utilized judiciously for promoting your exhibition details in advance, especially if you can engage with potential prospects before the exhibition. Twitter used in combination with links to your website can be powerful in making information about your show available to real and potential attendees in an easy‐to-read steady stream. Choose a catchy hashtag for all your tweets.


9. Go for General correspondence

Make sure that your upcoming trade show is mentioned in some form on all correspondence that leaves the office, such as notepads, fax headers, and compliment slips. Create leaflets to include in any correspondence you send out. You can also use giveaways to promote the event.


10. Start blogging about your upcoming exhibition

Tell people what will happen in the upcoming exhibition!! Why should people seek you out in the upcoming exhibition and must visit your booth stand.?

Show them what great fun will be there on your exhibition booth stand, and post your blog on social media. This may get shared by other people who are likely to attend your exhibition and will help drive more traffic back to your website.

Top 10 Exhibition Centres Worldwide

Exhibitions serve as an influential platform for industry experts, professionals and companies to come together, share information and build long lasting business relationships. In established economies, exhibitions are a vital part of product marketing, along with direct selling, advertising, direct mail and the internet.  Exhibitions provide an unparalleled and ideal opportunity to showcase products and services to a highly targeted audience.  Choosing the exhibition centre is of the utmost importance in order to maximize the business benefits. Here is a list of best exhibition centres worldwide.

1. Dubai International Convention & Exhibition Centre

Dubai International Convention & Exhibition Centre

The Dubai International Convention & Exhibition Centre (DICEC), also known as Dubai World Trade Center is the most modern, purpose – built exhibition centre of Middle Centre. DWTC is a multifaceted convention venue that offers an adaptable and accommodating space of 60,000 sq meters. Having been designed and equipped with the latest technological equipment and state-of-the-art facilities, the DICEC is perfectly capable enough to host any kind of exhibition. The exhibition center is conveniently located and is tailor made to fit the requirements of the visitors as well as exhibitors. Dubai convention & exhibition center has over 1 million square feet of venue space and consists of its 8 DICEC halls, 4 Sheikh Saeed Halls, Sheikh Rashid Hall, Sheikh Maktoum Hall, Za’abeel Hall, Al Zaheyah Ballroom, Al Multaqua Ballroom, 3 Majlis, press room and Bubble Lounge.


2. Pragati Maidan, New Delhi, India

Pragiti Maidan

Pragati Maidan, situated at Mathura Road, is a vast exhibition centre of Delhi. With an exhibit area of 150 acres, it serves as an important attraction of Delhi. It is a huge complex housing well-paved roads, lawns, gardens and eating outlets. Having 16 halls in total, Pragati Maidan is known to host about 70 national as well as international conventions and exhibitions throughout the year. One of the most sought out events organized here is The Indian International Trade Fair (IITF), which also happens to be the largest event with an approximate footfall of about 10,000 exhibitors and around 30,00,000 visitors every year.

It covers an area of about 72,000 sqm comprising various halls and open grounds. Pragati Maidan houses 16 halls spread across the area of 61,290 sqm with an open area of 10,000 sqm. This place has four key entrances, a conference room, air conditioned auditorium, a press lounge and business information centre. A number of restaurants, post office and banks are also a part of this huge complex.

3. Messe Frankfurt Exhibition Center, Germany

The Messe Frankfurt Exhibition Center is situated in the heart of downtown Frankfurt. It is a bustling event site that hosts over 100 showcase events each year. Covering 578,000 square metres,The Messe Frankfurt complex is home to two Congress Centers, ten exhibition halls, and a convention space, making it one of the largest exhibition destinations in the world. Since the Messe Frankfurt Exhibition Center and Trade Fair Grounds opened, the popular event destination has played host to an array of celebrated world events, including the Frankfurt Motor Show, the Frankfurt Book Fair, the ACHEMA engineering congress, and the exclusive international Automotive Engineering Show exhibition.

4. Changi Exhibition Centre, Singapore

Changi Exhibition Centre, Singapore

The Changi Exhibition Centre (CEC) is a multi-dimensional facility built on a sprawling 30 hectare site at Changi Coast Road. It’s a large exhibition center capable of meeting all the requirements of national as well as international conventions, large scale public and trade exhibitions as well as specialized events.

The 40,000 sqm exhibition hall boasts an impressive outdoor display area of 100,000 sqm & is fully air conditioned. The center is set against the backdrop of a beautiful seafront. Changi Exhibition Centre offers enormous versatility to organize events requiring both outdoor exhibits & activities. With its unique location along the coast, this site is ideal for events relating to the automotive, aviation, sporting, marine as well as lifestyle industries.

5. The New Zealand International Convention Center

The New Zealand International Convention Centre (NZICC), located in the heart of Auckland City, makes it one of the best exhibition centres in the world. Designed collaboratively alongside event industry experts, the NZICC is a vertically stacked, flexible and modern building, creating a hub of innovation and positive exchange integrated into the fabric of a vibrant city. Uniquely positioned to make each exhibition a memorable experience, the NZICC will offer an integrated atrium and public laneway encouraging networking and enhancing the delegate experience within a city full of excitement and sophistication, with hotel rooms, dining precincts, shopping and entertainment all within 10 minutes of walking distance. Configurable spaces presenting opportunities for a wide range of events with intimate meeting spaces on all levels, pre-function capacity for 2,700 people, convention capacity for 3,150 and one-off events for 4,000. The NZICC is capable of hosting conferences of around 3, 000 people and one – off events of around 4, 000 people with 24 meeting rooms.

6. New York Expo Centre, USA

New York Expo Centre

The New York Expo Centre boasts an amazing 10-acre venue space located directly on the East River Waterfront. The New York Expo Centre is a perfect place to host any large scale event, festival or concert featuring 90,000 sq feet interior space with a 45,000 sq foot main event space,. New York Expo Center offers unique branding and promoting opportunities as well as an easily recognizable landmark for your guests. This unique venue is perfect for festivals with its dual indoor/outdoor staging options, huge waterfront lawn as well as an interior space that’s longer than a football field. New York Expo Centre is also fully bordered and contains two entrances/exits with security booths.

7. Brisbane exhibition & convention centre, Australia

The Brisbane Convention and Exhibition Centre (BCEC) is a purpose – built convention centre and event venue in the heart of South Bank. Brisbane exhibition & convention centre has a pillar-less floor space of 30,000 square metre, making it the largest such space in the southern hemisphere, allowing it to host thousands of large exhibitions, some which are held each year. The world-class and award-winning facility plays host to thousands of concerts, conventions, exhibitions and tradeshows, weddings and private functions every year. The centre is also home to Olio Café & Bar and Merivales Café Bar & Restaurant. Having the Brisbane Convention & Exhibition Centre by your side gives you 21 years of unmatched experience in hosting successful conferences.

8. Sokolniki Exhibition and Convention Centre,                 Moscow

Sokolniki Exhibition and Convention Centre Sokolniki Exhibition and Convention Centre

Sokolniki Exhibition and Convention Centre is one of the Moscow’s venues to host some conferences & exhibitions. It is situated in East Administrative District directly in Sokolniki Park for Leisure and Recreation. Sokolniki Exhibition and Convention Centre is one of the oldest exhibition sites & the first exhibition center to start exhibition industry in Russia. Sokolniki Exhibition and Convention Centre is located not so far from the centre of Moscow, near the highways and Sokolniki metro station. This provides convenient access for visitors. Our complex consists of 10 pavilions that meet the highest international standards, with a total area of 27,300 square metres. Besides that, there are 17 000 square meters of additional open area for the installation of mobile halls and organizing outdoor events. Sokolniki Exhibition and Convention Centre offers rental of exhibition space for conferences, exhibitions, corporate events and so on. Well designed modern infrastructure, high service quality and convenient location in the heart of Sokolniki Park distinguishes our exhibition centre, which is one of the most popular Moscow venues for events.

9. Coex Convention & Exhibition Centre, Seoul, Korea

Coex Convention & Exhibition Centre in Seoul is Korea’s venue of choice. Established in 1979, Coex provides more than 20 years of experience and know-how in the local MICE industry. Coex Convention & Exhibition Centre is located in the heart of Seoul’s business district, Gangnam & hosts a yearly average of 200 exhibitions and over 2,000 separate meetings and events. Coex consists of 4 main exhibition halls and 54 dividable meeting rooms. Asia’s largest shopping mall, the city’s only airport terminal, three 5-star hotels, two top theaters, three multinational office skyscrapers are included in on-site accommodations. All your needs – be they shopping, business, entertainment or culture – are met right under one roof of Coex infrastructure.

10. Indonesia Convention Exhibition

ICE is one of the biggest convention and exhibition centre of Indonesia. Indonesia convention & exhibition centre is located at Bumi Serpong DamaiTangerang District of the greater Jakarta region, Indonesia. ICE is designed as the biggest and most spacious convention and exhibition centre in Indonesia, spanned over a total area of 220.000 square meters. ICE offers 50,000 m2 outdoor exhibition space, 10 exhibition halls of 50,000 m2, a 4,000 m2 convention hall,  12.000 m2 convenient pre-function lobby, and 33 Meeting rooms for small or large meetings. Indonesia Convention Exhibition is well known as the largest concert hall & biggest wedding hall in Indonesia. The parking capacity of ICE is up to 5,000 cars. The exhibition halls are equipped with world class services to accommodate all kinds of weddings, birthdays, graduations, sporting events, exhibitions, concerts, consumer shows, trade shows, seminars, conferences, corporate events, etc. The venue offers flexible spaces and full array of services, adjustable to every event organizers’ requirements.


6 tips to organizing your next conference in Dubai

In more recent years, Dubai has become a major venue for a number of growing, profitable industries and meetings like – exhibitions and conferences. If you are thinking to organise your next business conference in Dubai, get some tips:

1.Get knowledgeable about Dubai hotels

To conduct a business conference in Dubai, you should look for a perfect business hotel. Check out the list below and find the one suiting your requirements. Visit website links to be more informed about them.

Hotels Location Guest Rooms Meeting Rooms Conference Capacities Link
JW Marriott Hotel Dubai Abu Baker Al Siddique Road, Near Hamarain Shopping Center 351 14 3,861
Hyatt Regency Dubai Diera, Dubai’s Historic District 414 9 1,720
Crowne Plaza Dubai Sheikh Zayed Al Nahyan Road 568 11 1,910
Atlantis, The Palm Crescent Road Palm, Jumeirah 1539 5 2,650


Hilton, Dubai The Walk The Walk, Jumeirah Beach Residence 365 5 216
Sheraton Jumeirah Beach Resort Al Sufouh Road 256 6 417
Habtoor Grand Black Resort & Spa Al Falea Street, Jumeirah Beach 446 10 1,326


Grosvenor House, Luxury Collection Hotel Al Sofouh Road 744 10 42
Jumeirah Beach Hotel Jumeirah Beach Road 617 12 2,500
The Fairmont Dubai Sheikh Zayed Road, Bur Dubai 394 11 616

Above all, Dubai World Trade Centre is a venue fit for the biggest and most important meetings and conferences with the conference capacity of accommodating maximum 12,000 individuals.

Discover more of best venues in Dubai by visiting websites,,

Book Hotels for Conference in Dubai

2.Hire Best Technical Team

When you are organizing a Conference in Dubai on a large scale, then a sound technical system is must to have. Hire the best technical team who can support you in providing ultimate audio-video solution. Having professionals to organize all the technical equipment’s, setting them and fixing them ensures peace of mind and a confidence that everything would go well in case any issue arises during conference. Only the skilled technical team can let your conference stand out.

Some of the renowned firms in Dubai who can assist you in organizing best conference from technical point of view are Hipswing Entertainments, GEM (Global Event Management), Max Events, Promo Events.

Technical Teams for Conference in Dubai

 3. Find your local partner for Conference in Dubai

Obviously, organizing a conference overseas is not that easy, those who feel the task is too difficult to handle, can look for an option of finding a perfect local partner. Your local partner can be your ex-colleague, or a client whom you have ever served well in the past. You can also search through someone’s reference that you know professionally and is trustworthy. You can also approach gulf based organizations to become your local partner readily. Only a local partner can save your time, money and avoid any frustration to be developed within you.

Find Your Local Partner in Conference in Dubai

4. Organize Dubai’s special entertainment events

A conference always remains incomplete without entertainment. Don’t forget to  organize some special entertainment shows. You can arrange Dubai’s famous Balley dance performance or band performance hosted by renowned musicians of Dubai or a special Arabic Dance performance. If your budget allows, arrange cruise for your delegates, on very next day of conference. Dubai day cruise is offered in traditional dhows, luxury yachts and catamarans. Dubai night cruise is equally lively.

Entertainment Events for Conference in Dubai

5.Publicize about the Conference in Dubai Media

Get published about your upcoming Conference in Dubai to be held in local newspapers like Khaleej Times, The Gulf Today, Emirates Business 24/7, 7 Days, The Arabian Post and Dubai Standard. Do make advance arrangements for reporters to interview the company’s spokesperson before or after the conference. You must contact reputed news channels of Dubai like Dubai Media Incorporated, Khaleej Times, The Gulf Today, Emirates Business 24/7, 7 days and The Arabian Post & Post Standard to cover the event and telecast it. This helps in boosting publicity of your conference event within city. This courtesy strengthens your relations with media, which will be an asset in successfully planning future events.

Publicise for Conference in Dubai Media

6.Don’t overlook Dubai’s Climate & Working Timings

 The best time to organize conference in Dubai is from October to April. Try to avoid the sweltering summer (June-September). During Ramadan, the ninth month of the Muslim calendar, Muslims fast from dawn until dusk, their working hours get shortened, they generally close their official working by 1 PM. So, one should take note of it and accordingly organize the conference suitable for all.

Amazing Locations for Conference in Dubai