Top 7 Marketing Tips To Promote Your Exhibition Stand In Dubai

Dubai is the place of opportunity for many businesses across the world looking for innovative ways to enter and make a mark in the highly competitive UAE market. The first step in creating initial brand awareness is by first taking part in many relevant exhibitions that are organized in the UAE. Exhibitions are one of the only places where you can truly get along with your client base; you can meet them, talk to them, and promote your brand. But before getting into exhibition preparations, it is really important to understand your exhibition objectives well, because according to the goals of your exhibition, you need to determine which forms of marketing will suit your promotion. Promote your exhibition stand in Dubai well in advance, so that you may expect enough footfalls for your exhibition stand in Dubai.

Here are Top 7 Marketing tips to promote your Exhibition Stand in Dubai:


1. Create and submit a press release for your exhibition

The most important part of marketing your exhibition stand in Dubai is making a press release and sending a paragraph or two of details to your local community newspapers and websites. You will need to do it twice; the very first press release must be sent in at least a month in advance, and the second (as a reminder) should be sent a week prior to your exhibition date. Invite journalists to your stand or make a time to meet them for a chat. Let them know what you can offer attendees to the show. You will need to prepare a press pack, as most exhibitions have a press office for journalists attending. A press pack should include customer case studies, background information, images, news, and contact details.


 2. Create flyers & posters to let people know about your upcoming participation in an exhibition

Exhibition Stand in DubaiFlyers and Posters can remarkably be an effective way of getting your message out to the public.  Flyers and posters help you communicate about your participation in a particular exhibition along with your contact details and the booth number of your stall. This will bring the crowd to your exhibition booth stall.


3. Send out personal invitations

Personal invitations sent out to your prospectives must include hard copies of the trade show registration giving an indication
of why they should visit your stand. By inviting your prospects personally, you may expect a large number of footfalls over your exhibition stand in Dubai.


4. Have details on your website

A website is a 24×7 salesman for just any type of business. Your website must have details of the upcoming exhibition on your “landing page”, and most organizers will be happy to provide you with the relevant “buttons”. Make sure that visitors know why they should come and see you at the show, and that they can then click through to register for the show. The details about the exhibition can be put under a specific tab heading of events.


5. Email Campaigning

Email Campaigning is an excellent way to market your exhibition stand in Dubai if you already have permission to contact the customer or prospect. Often the collection of contact details via a website for newsletters can be excellent for sending electronic invitations. Your upcoming exhibition can be promoted on every email sent from the office with an additional line on the signature, specifying the booth stand location and number.

6.Create App for your exhibition

mobile trade shows appIn today’s time, the requirement for mobile trade show apps is greater than ever. Trade shows are all about showcasing products or services in a short amount of time. You need to let attendees know about a special discount, or send out a push notification within seconds. A mobile trade shows app improves the overall event experience and stay ahead of the competition.


7. Tune into SMS campaigning

 Short texts are a great way of reminding attendees of the exhibition and creating buzz around the perspective about your upcoming exhibition in Dubai.


8.Use Social Media Platforms

Social Media Platforms Your presence on Social media platforms must be utilized judiciously for promoting your exhibition details in advance, especially if you can engage with potential prospects before the exhibition. Twitter used in combination with links to your website can be powerful in making information about your show available to real and potential attendees in an easy‐to-read steady stream. Choose a catchy hashtag for all your tweets.


9. Go for General correspondence

Make sure that your upcoming trade show is mentioned in some form on all correspondence that leaves the office, such as notepads, fax headers, and compliment slips. Create leaflets to include in any correspondence you send out. You can also use giveaways to promote the event.


10. Start blogging about your upcoming exhibition

Tell people what will happen in the upcoming exhibition!! Why should people seek you out in the upcoming exhibition and must visit your booth stand.?

Show them what great fun will be there on your exhibition booth stand, and post your blog on social media. This may get shared by other people who are likely to attend your exhibition and will help drive more traffic back to your website.

Best Lightweight Booth Stand Materials to use for your next Tradeshow in Dubai

Shipping, handling, and installing heavy exhibitors eats time and money, which is why exhibition design contractors in Dubai have started preferring lightweight booth stand materials that are feather light and easy to install. Here are some of the lightweight booth stand materials that can be used to lower the heft of your exhibit. These featherweight options can lighten your load and plump up your budget. Have a look at them!


 1.Tensioned Fabric

Tensioned Graphics is one of the best lightweight booth stand materials simply pressed into the slot of the modular frame causing the fabric to tense when all four edges are inserted, creating a seamless, perfectly flat finish. Afterwards, Graphics can then be removed easily teasing the fabric from the frame using the exposed tab on the edge of the graphics. Tensioned Fabric Storage is straightforward; simply fold up and easy to transport and damage.  Solid panel graphics are a thing of the past with tensioned fabrics.

Tensioned – Fabric structures provide the perfect canvas for bold graphics and lighting. The flexibility in design options also helps you create attractive and sculptural exhibits that stand out on the show floor at a reasonable cost. The biggest advantage of Tension Fabric Graphics is that it is simple, easy to use and can be installed as well as removed without any specialized tools or knowledge.

Tensioned Fabric


2.Interlocking/Corrugated Cardboards

Interlocking Cardboard is another booth stand material consisting of a fluted corrugated sheet and one/two flat linear boards that can be used for your next exhibition. It is constructed on “flute lamination machines” or “corrugators” and can be used in manufacturing shipping containers and corrugated boxes.  Kraft containerboard, a paperboard material, usually over 0.01 inches (0.25 mm) thick are used for the linear boards and corrugated mediums.

Corrugated cardboards are fantastic booth stand materials for building temporary display structures such as exhibition stands and trade fair displays. Cardboard has a high strength to weight ratio meaning transportation and installation are quicker and possible with far fewer staff than more traditional materials.


3.Eco – Friendly Traditional Cardboards

The new eco-friendly cardboard exhibition stand and display unit is an affordable way to achieve presence at an exhibition. The simple flat-pack design is perfect for the seasoned exhibitors looking to update their branded display and for those new to exhibiting who want to stand out from the tired looking shell schemes.

Exhibition stands made with eco-friendly traditional cardboard gives you creative freedom to incorporate bespoke elements for maximum exposure for your brand and ultimately the product or service you are trying to promote. This can be achieved with full-color branded options for the wall panels, branded display shelving unit and stool to keep in theme with the stands aesthetic.  This environmentally friendly alternative is easy to transport, set up and can be adapted for different size stands. These cardboards are 100% recyclable and are extremely durable and durable and have been built to be reused for multiple exhibition tradeshows in Dubai.

Traditional Cardboards


4.Honeycomb Core 

Honeycomb core boards available in bright white or brown base colors are a new choice for exhibition booth contractors in Dubai.  These exhibition booth stand materials can be fully printed with the graphic designs in any color. The real beauty of these materials is that cardboard can be easily broken down and is completely recyclable. Using the similar interlocking, card-stacking concept, the lightweight system features panels are made of a variety of sustainable substrates so that you can pick and choose what works best for your application.

Since Honeycomb panels are easy to cut to form on a computer numerical control (CNC) machine, and they are light compared to wood or aluminum-frame structures, they are a viable substitute for traditional exhibit materials. They, too, can be covered with various materials to give them a more finished feel.


5.Paper Elements

Although paper offers less structural support than cardboard. But this is the most preferred choice among exhibition stand design companies in Dubai due to its artistic capabilities that make it an awesome accouterment for almost any exhibit. Airy and lightweight, paper elements have a wonderful organic quality that lends a sense of softness to booth stand structures.

Paper Element Stand

6.High-Density Foam 

High-Density Foams are one of the best booth stand materials that can be used to create exhibit components. Exhibition stand design companies in Dubai mostly use this stands, a lightweight panel comprising expanded Polystyrene foam sandwiched between two paper or cardboard sheets in most of the tradeshows.


7.Inflatable Structures

Inflatable structures are another lightweight booth stand materials. And with the designs available today, your exhibit doesn’t have to look like a bounce house gone bad. Based on a totally new inflatable technology, invented, the booth stands can withstand even in extreme weather conditions retaining all of the advantages of inflatable structures such as exceptional portability, rapid deployment, and low environmental impact.
Inflammable Structure

Nevertheless, each option can help you decrease your overall exhibit weight, and hence your exhibiting costs. But make sure these lightweight booth stand materials need to meet city, state, and venue standards for fire safety, which means you may need to add fire-retardant or flame-proof treatments to make them trade show ready.