Top 7 Marketing Tips To Promote Your Exhibition Stand In Dubai

Dubai is the place of opportunity for many businesses across the world looking for innovative ways to enter and make a mark in the highly competitive UAE market. The first step in creating initial brand awareness is by first taking part in many relevant exhibitions that are organized in the UAE. Exhibitions are one of the only places where you can truly get along with your client base; you can meet them, talk to them, and promote your brand. But before getting into exhibition preparations, it is really important to understand your exhibition objectives well, because according to the goals of your exhibition, you need to determine which forms of marketing will suit your promotion. Promote your exhibition stand in Dubai well in advance, so that you may expect enough footfalls for your exhibition stand in Dubai.

Here are Top 7 Marketing tips to promote your Exhibition Stand in Dubai:


1. Create and submit a press release for your exhibition

The most important part of marketing your exhibition stand in Dubai is making a press release and sending a paragraph or two of details to your local community newspapers and websites. You will need to do it twice; the very first press release must be sent in at least a month in advance, and the second (as a reminder) should be sent a week prior to your exhibition date. Invite journalists to your stand or make a time to meet them for a chat. Let them know what you can offer attendees to the show. You will need to prepare a press pack, as most exhibitions have a press office for journalists attending. A press pack should include customer case studies, background information, images, news, and contact details.


 2. Create flyers & posters to let people know about your upcoming participation in an exhibition

Exhibition Stand in DubaiFlyers and Posters can remarkably be an effective way of getting your message out to the public.  Flyers and posters help you communicate about your participation in a particular exhibition along with your contact details and the booth number of your stall. This will bring the crowd to your exhibition booth stall.


3. Send out personal invitations

Personal invitations sent out to your prospectives must include hard copies of the trade show registration giving an indication
of why they should visit your stand. By inviting your prospects personally, you may expect a large number of footfalls over your exhibition stand in Dubai.


4. Have details on your website

A website is a 24×7 salesman for just any type of business. Your website must have details of the upcoming exhibition on your “landing page”, and most organizers will be happy to provide you with the relevant “buttons”. Make sure that visitors know why they should come and see you at the show, and that they can then click through to register for the show. The details about the exhibition can be put under a specific tab heading of events.


5. Email Campaigning

Email Campaigning is an excellent way to market your exhibition stand in Dubai if you already have permission to contact the customer or prospect. Often the collection of contact details via a website for newsletters can be excellent for sending electronic invitations. Your upcoming exhibition can be promoted on every email sent from the office with an additional line on the signature, specifying the booth stand location and number.

6.Create App for your exhibition

mobile trade shows appIn today’s time, the requirement for mobile trade show apps is greater than ever. Trade shows are all about showcasing products or services in a short amount of time. You need to let attendees know about a special discount, or send out a push notification within seconds. A mobile trade shows app improves the overall event experience and stay ahead of the competition.


7. Tune into SMS campaigning

 Short texts are a great way of reminding attendees of the exhibition and creating buzz around the perspective about your upcoming exhibition in Dubai.


8.Use Social Media Platforms

Social Media Platforms Your presence on Social media platforms must be utilized judiciously for promoting your exhibition details in advance, especially if you can engage with potential prospects before the exhibition. Twitter used in combination with links to your website can be powerful in making information about your show available to real and potential attendees in an easy‐to-read steady stream. Choose a catchy hashtag for all your tweets.


9. Go for General correspondence

Make sure that your upcoming trade show is mentioned in some form on all correspondence that leaves the office, such as notepads, fax headers, and compliment slips. Create leaflets to include in any correspondence you send out. You can also use giveaways to promote the event.


10. Start blogging about your upcoming exhibition

Tell people what will happen in the upcoming exhibition!! Why should people seek you out in the upcoming exhibition and must visit your booth stand.?

Show them what great fun will be there on your exhibition booth stand, and post your blog on social media. This may get shared by other people who are likely to attend your exhibition and will help drive more traffic back to your website.

How to make Shell Scheme Octanorm Booth Stall attractive for your next exhibition in Dubai?

Shell Scheme Booths are an integral part of any Exhibition. A shell scheme octanorm booth stall is a modular system mostly used by exhibition organizers.  They are bought as a package, typically including carpet, lighting, grid ceiling, electrics & a fascia name board available in varied sizes. Mostly, Dubai event management companies use shell scheme Octanorm booth stalls for the client’s exhibition event.  They are a great option for companies with less money at hand, first-time exhibitors, or smaller events like conferences. However it’s not just smaller companies who opt shell scheme octanorm booth stall, but even big companies occupy them too.

For example : Barclaycard had opted small shell scheme octanorm booth stall at the BIBA Exhibition at the Excel Center in May 2013 and that was a successful show.

There are innumerable benefits for choosing Shell Scheme Octanorm Booth Stall over traditional customized stands. Here are few:

  • Reusability

  • Eco friendliness

  • Easy to assemble

  • Highly dynamic

  • Compatible with existing systems

  • Cost effective and cheap

  • Light weight

With the growing popularity of the modular designs in Dubai, use the given tips to stand out shell scheme octanorm booth stall for your next exhibition in Dubai.  Look at them!

With the growing popularity of the modular designs in Dubai, use the given tips to stand out shell scheme octanorm booth stall for your next exhibition in Dubai. Look at them!


1. Use Strong graphics:

Using strong graphics is one of the most effective ways to transform a shell scheme stand and to achieve standout from exhibiting neighbors. Strong graphics basically refers to clear, uncluttered messaging and images. Seamless graphics can make a small shell scheme stand look bigger in area because they present a decluttered image to the eye and as an added bonus they make your company look highly professional. The event’s official stand contractor or a specialist exhibition graphics company can advise and install for you. Each panel is assembled in a frame and unless you specify, you will be supplied with whatever the standard colored panels are for the show usually white or grey.

2. Add the flavor of Maxima Stand Designs


Maxima Stand Designs 2

If you wish to see diversity and elegance together in your octanorm boothstand, go for maxima stands. Maxima stands are VIP-class in modular systems with aesthetic lines, elegant appearance, unique design. “MAXIMA” is standard of premium class. In the exhibition industry, Maxima Stand Design is one of the new trends introduced by the German Octanorm prefabricated stand system. The basic element of the system used for a variable exhibition stand construction is a square – shaped supporting profile.

Maxima Stand Designs


Maxima Stand designs add uniqueness to your brand as they provide memorability in fair environment. Maxima is the outstanding ideal system for the reason that it is the system to reflect best special wood modules.


Maxima Stand Designs 3

Maxima Stand Designs create simple, yet sophisticated exhibition booth, without the need for carpentry, painting, or even tools. Furthermore, the intelligent design enables all types of accessories to be incorporated into the system. When you choose it, you take advantage of our years of experience, to create brand value for your company, by showcasing a respectable exhibition booth.


3. Use Hanger Banner:

This is one of the most prominent & beneficial options that make Shell Scheme Octanorm Booth Stall attractive for your next exhibition in Dubai. It easily gets hooked to the back wall & thereby minimizes the space utilization for smaller stalls. These banners are hassle free to be handled, they come in a roll form that you can hook to the top of the back wall panes & remove it once exhibition gets over without any efforts.

hanger banner


4. Use Magnetic Popup:

That’s again a great backdrop element to be used for your Shell Scheme Octanorm Booth Stall having high quality print and a handsome structure for visibility. Exhibition Stand Design Companies in Dubai use it as it is customized to the requirement with built- in shelves, brochure – holder etc. The Magnetic pop-up display systems add high impact to any presentation or exhibition stand. Pop Up displays provide maximum portability. These are available in Straight or Curved configurations. Magnetic Popups are unique portable units and easily compacted in a trolley bag, air bag etc.


5. Roll out the Red Carpet:

Changing the color of your shell scheme carpet is another simple but effective way to achieve standout for your Shell Scheme Octanorm Booth Stall. And the best part is it doesn’t cost a great deal to do this. Exhibition stand contractors in Dubai can offer you a range of standard carpet colors and you can order in advance directly from the Exhibitor Manual.

Red carpet Booth Stall


6. Add Color to Shell scheme Walls:

Shell scheme Octanorm booth stall is a kit and stands are built from individual panels (each of which is usually just under 1sqm in area). Each panel is assembled in a frame & unless you specify, you will be supplied with whatever the standard colored panels are for the show – usually grey or white. You can change the color of the panels if you organize this in advance. You can also just change the panels that edge the aisle or, all of the panels on one side of your stand or those along the back wall depending on where you plan to place your graphics, digital screens or exhibits. You can also change the color of your stand’s fascia and name board to match.


7. Use Furniture

This is another standard product that can be changed in a shell scheme Octanorm booth stall for your next exhibition in Dubai and you don’t need to hire from the official show contractor.  Simplicity and Accessibility are the chief advantages of modular stands. With minimal cost and time, you can bring your own furniture if you wish, however using a specialist contractor means that you will not have to worry about delivery and collection.

Promo Events helps you select the necessary furniture and other related services suiting your exhibiting requirements. Our specialized Modular stands are built by professional exhibition constructors of Octanorm and Maxima systems, which are made in Germany.


8. Go for Catalogue Stands:

Folding Catalogue stand is again a very effective medium for brochures/ leaflet display. They simply look great as a part of the stall. These Stands are easily carried in a bag and are set in minutes for last minute setups. Exclusive range of Catalogue Stands can be used for displaying various kinds of books, CD’s, cards etc. These can be constructed with 3 aluminum framework and acrylic shelves for easy transportation.

Folding Catalogue Stand


9. Set up Podium/Counters:

There are various counters & podiums available in the market that can be used at reception for product displays & again they provide a great visibility to the brand. Every podium & counter is portable and easy to set up.  One can book display podiums with or without graphics along with a full line of accessories (specific models). You can also find custom counters & podiums along with traditional stationary lecterns for other venues.


10. Go for Fabrication option:

Fabrication is another way to make your shell scheme octanorm booth stall attractive. You can cover up your shell scheme walls with branding or elements to make the stall look unique. Even if they are one time setup, still they are highly effective medium for exposure in the exhibitions.


11. Choose Aluminum Based Designs:

A shell scheme Octanorm booth stall made out of aluminum provides amazing potential to change the size, look and feel of the booth stand depending on which show you are attending. Even if you are dealing with a global program, this flexible approach can be used to substantially reduce costs.

Aluminium Based Design

In the field of exhibition building systems, Promo Events offers flexible & robust aluminum systems of the highest quality. The range comprises a variety of accessories that can be used to efficiently & effectively realize walls as well as, rooms, floors, lighting frames and double-deck stands.


12. Choose Hybrid Schemes:

Suppose you are planning to take part in an exhibition with a national stand, or group of companies, then you need the stands designed according to a modular or hybrid scheme.

Hybrid Schemes


13. Use Variety of Accessories:

You can incorporate various accessories like: Countertops, stands, cabinets, shelves, rack, light boxes, signs, windows and billboards nicely into any of your shell scheme Octanorm booth stall. These accessories effectively support your demand for a creative, unique, and memorable design, with dynamic curvature, to help you successfully market your company.

Promo Events Octanorm Modular Designs promise high quality flexible exhibition & trade shows solutions.  This concept enables tailor made designs and builds almost anything, be it exhibitor stands or full Pavilions. Octanorm stand design system has the flexibility to construct exhibition stands in any configuration with the minimum of 2m by 1m. In a standard Booth, we provide a complete package: One rectangular or round table l Two chairs l Two spotlight 100/80 w l One power socket 13 amp and fascia name.

Our Octanorm and Maxima systems ensure high quality and flexible options for your next expo. We help you design and build almost anything, from exhibitor booths to art galleries and even beyond.

8 best ways to improve your exhibiting experience in Dubai

Dubai is a perfect city to organize exhibitions, tradeshows considering its culture, geographical location, technological development and of course beautiful exhibition venues. At any exhibition or a trade show in Dubai, attendees are constantly bombarded with colors, lights, sales talks and giveaways. It is up to you and your team to make sure that your exhibition stand doesn’t get lost in the crowd and you take steps to improve your exhibiting experience in Dubai.

At any exhibition event in Dubai, you are not only competing with your key industry competitors, but also with every exhibitor in the exhibition hall. As an exhibitor, you have to ensure that your brand is seen as the primary business in its sector and visitors choose to spend their precious time talking to you, not your competitors. Here are 8 smart and easy ways following which you can improve your exhibiting experience in Dubai:


1. Highlight your products

Trade shows offer an ideal opportunity to present new products or services to your target audience. So, if you are launching a new product at an exhibition in Dubai or simply want to highlight your newest invention, make it noticeable by using custom product displays and lighting to bring attention towards them. This trick will really help improve your exhibiting experience in Dubai.

Attendees in Dubai will definitely love to see, touch & test the product before they buy, so make sure you have more than one copy in case your stand gets busy. People love to be the first to know of the latest innovations and they want to be the first to own the newest advancements.

Providing LG an Exhibiting Experience in Dubai

2. Keep out a separate space for demo

A fun & interactive demo of your products will also get people talking & set you apart from your competitors. When planning your exhibition stand, make sure you have a demo area in mind; this will help improve your exhibiting experience in Dubai. Give it enough space, good lighting and make arrangements for additional components you might need like display tables or counters. Remember to include beautiful images as part of your exhibition displays. They should show an end result of your product or service to create an emotional and positive reaction.


3. Prepare your staff

Prepare your team in a best way in order to improve your exhibiting experience in Dubai. Make sure that you hire staff that is courteous to talk, pleasant in appearance and possess attractive body language. If you want to get more leads while exhibiting in Dubai, then talking and gelling up with every visitor on your stall is must. Train your team to talk wisely, fluently. Staff should be able to understand Dubai’s local language – Arabic. English is also the most spoken language in Dubai. A lot of expatriates can also be found speaking HindiUrdu, in addition to many other languages.

The staff should be approachable, friendly and energetic towards audience. Their greeting style should be impressive enough to attract attendees. Before the show, make sure your staff prepares a unique elevator pitch, practice answering possible questions & remember that attendees should not be approached aggressively. To get visitors’ attention, ask open ended questions like:

  • What are you hoping to get out of the show? 
  •  Do you use our type of products?

Find out what they actually need. Accordingly, you should highlight specific product benefits and explain how can it be a perfect solution for their problems. It’s all about engaging with visitors and finding well qualified prospects that you can build good relationships with and turn into sales. You can also appoint professional models and hostess. In Dubai, one can find innumerable agencies providing essential staff to manage your exhibition.

You could also control your administrative hassles in terms of having to coordinate with multiple vendors & organizers by simply hiring an exhibition booth contractor on a turnkey project. As a turnkey project contractor, promoevents help customers cut down valuable time in and money.

4. Make sure your booth stand designs suit your business 

The most important thing you must do to improve your exhibiting experience in Dubai is to make sure that your exhibition stand looks great. Aside from being visually pleasing, your stand design needs to showcase your company, products & values too. Your stand is your shop window for the day, so make it inspiring, informative and relevant. All you need to do once you have attracted queries is to dazzle them with your charm, and you might just have won yourself some new business.

  • Hire Professional designers Every business needs distinctive designs that reflect their product offering while looking impressive. It’s no easy task for inexperienced designers, which is why professional assistance is recommended. The imagery needs to reflect your values and key messaging. 3D Designers at Promo Events are best at creating customized exhibition designs for tradeshows.

You probably have a good idea of what works best for your company, but you can also learn a lot from your exhibition stand designers. They have years of experience in this field and know what makes a company stands out at an exhibition. A good stand supplier will work closely with you to create a cost effective way to communicate your messages. They can help you choose your exhibiting system, provide advice on layout and lighting and create your whole trade show appearance.

  • Opt simplicity, over vague designs –In order to improve your exhibiting experience in Dubai, your design should have the capability to convey useful information, but it should not try to turn every aspect of your business into some kind of novel. Text featured on banners should remain simple and concise as well as conveying the key points you want to tell customers.

As a leading exhibition booth contractor operating in the gulf region, promoevents can help you design and create an outstanding exhibition booth for your next exhibition within your budget.

  • Think about the banners you require –Some exhibition show stands are more difficult to get assembled than others. Similarly, some stands could potentially survive longer than other materials, and some may be more adaptable depending on the size of the exhibition. Think how many employees you have at your disposal, how often you wish to use the same stand and will it be suited to the outdoors.

Providing Excellent Exhibiting Experience in Dubai

5. Create unforgettable experiences using technology – Touchscreen Displays, using videos on exhibition stands

If you are interested to attract massive crowds & form long lasting business relationships, then your exhibition stand not only needs to clearly express your brand, but also engage and stimulate memorable experiences with your audiences. The rise of the digital age has given us an opportunity to equip exhibition stands with a wide range of technological gadgets and widgets that will bring your brand to life with minimal effort on the day of the show. Games give the visitor an opportunity to really interact with your brand, build a connection and even form an emotional attachment with your brand.

If you want to connect on a more immersive level with your target audience, Augmented Reality is a great way to achieve this. AR definitely helps you improve your exhibiting experience in Dubai; you can hide content behind marker images that can be included in your exhibition stand graphics. It’s a totally fresh and unique way for the visitors to interact with your brand. One of the latest virtual reality gadgets is Oculus Rift; it attracts the attention of visitors and creates a great talking point. The Rift is a cutting-edge virtual reality headset that allows users to completely immerse themselves in the virtual, three-dimensional world. Memorable activities and powerful brand experiences ensure that people from all over the exhibition will pay you a visit and improve your ROI.

You can also provide interactive tablets pre-loaded with your portfolio or product slideshows, they provide a convenient way for visitors to explore your brand.

Providing Exhibiting Experience in Dubai to Canfield

6. Don’t just speak, listen your prospects too

Sometimes listening to prospects’ needs, rather than talking about good things of your brands push you clearly communicate about your company’s products’ solution. This approach really helps you in improving your exhibiting experience in Dubai. Avoid bombarding them with information on every little thing your company can do – instead, identify top level needs to draw them in, then you can inform them of additional solutions your company can provide.


7. Get your best clients to the show

It’s a lot easier to get someone who has bought before to buy again than it is to get someone to buy for the first time. If your best clients are not already going to the show, buy them a ticket. That’s a great way to improve your exhibiting experience in Dubai.

For Promoevents, clients are the core of our success. Being an Event Agency in Dubai, we are proud to work with some of the leading brands.

What better way to wow one of your clients by getting them into one of the hottest industry events of the year. The best part is it will most likely have an automatic return on investment. You can also use social media or issue a press release to boost awareness of your product launch. You can also share about your upcoming exhibition across Dubai based exhibition groups on Facebook or LinkedIn. This method really turns up in improving your exhibiting experience in Dubai.

EEPC Indias Exhibiting Experience in Dubai

 8. Create your own lead collection system

Having an own lead collection system or an iPad to manually enter the details is the best way to improve your exhibiting experience in Dubai. The quicker and easier the process is, the better it will be for both your staff and your visitor. Make sure that your lead collection system enables you to add extra comments for every visitor. This additional information is very valuable. Essential quotes like:

‘Interested in A product or B product or ‘wants pricing’ or ‘urgent lead, ‘follow up with a call immediately’ can really help your sales team. They will know what you promised to do and will be able to execute a detailed and effective follow up. It will also make a good impression on your sales prospects, they will appreciate the fact you remember their needs and won’t have to answer the same questions again.

In order to improve your exhibiting experience in Dubai, analyze & qualify your leads, determine what leads can be considered as potential leads & need an immediate follow up and which can be contacted within a day or two. It’s good to set up a standard follow up email thanking all attendees for visiting your stand. To guarantee a successful exhibition, make sure none of your leads are neglected and are all followed up soon after the show. Let’s face it, some leads may be time-wasters, but you can never be sure. They may need your products or services in the future or know someone that does, it’s important that you engage with every lead.


Exhibition Design Trends in Dubai

Exhibition design is the process of conveying information through visual storytelling & environment. Your exhibition presence must appeal to event attendees and deliver all-important ROI. If you are planning to set up your next exhibition stand in Dubai, get acquainted with current exhibition design trends in Dubai.

Dubai is one of the famous cities of United Arab Emirates having people from different countries. Many exhibition events are held in Dubai for different purposes. Most of the exhibitions are held at Dubai World Trade Center. It is one of the largest exhibition venues worldwide offering every type of service & support under one roof. With over 30 years experience & more than one million square feet of multi-purpose space, DWTC welcomes some of the world’s most high-profile exhibitions. This is the best place to explore Exhibition Design Trends of Dubai.

3D Printing

3D printed exhibition stand  is one of the famous exhibition design trends in Dubai. 3D printers can print anything from a supercar to an artificial limb. This is a trend that the trade shows and exhibition industry is taking seriously as the technology required to print large scale 3D structures from a multitude of materials is becoming more and more accessible and more and more affordable.

Recently, 3D Printing was the focus of 2017 Arab Health Exhibition & Congress held from 30 January 2017 to 2nd February 2017. It is the largest healthcare tradeshow in the MENA region and the second largest in the world offering the perfect opportunity to share innovation, technology, development and new ideas at one place.

Updated Exhibition Design Trends in Dubai with 3D Printing

Natural looking textures

Natural looking materials are new exhibition design trends in Dubai. When used properly, a combination of smooth & rough textures add depth. Many trade show exhibitors in Dubai are using textured surfaces in their exhibition booth stand to increase visual interest. Textured surfaces draw attention; add depth & richness to exhibit’s look and feel. And unlike Zolatone, the spray finish gives exhibitory a faux-stone look that exhibitors have been using from the past many years.

Promo Events , one of the premier exhibition agencies in Dubai offers world class exhibition solutions by using originality and unique ideas to design booths and pavilion interiors. The interiors they do for pavilions immediately create a sense of identity.

Latest Exhibition design Trends in Dubai including Natural looking textures


Preferring Square profile system over Round Profile


Box designs can be round, rectangular, oval or whatever shape you want & can fit into your exhibition space. The advantage of the box design is that it allows one to use the entire space allocated to your stand and define the space with walls, unlike traditional exhibition booths. Various exhibition stand contractors in Dubai are slowly moving away from Round pole system and are opting for the more robust square profile system. This is one of the unbeatable exhibition design trends in Dubai having a modern look & feel.

Opting Curved Stands and Popular Color Tone

Curved stands add a unique and sophisticated feel to your exhibition stand designs. Softening the look of your stand is the current exhibition design trend in Dubai.  A curved aspect is more inviting, stands out from the other straight lines and angular stands.

One can also utilize the curved effect for creating a series of smaller pods, instead of one large stand. This looks more welcoming to potential customers. It also develops an intimate feeling, making personal interactions with potential customers. These days best color for exhibition stands in Dubai is blue. Blue is more alluring than black, retains a sophisticated and smart feel.

Eco – Friendly Stand Designs Follow the latest exhibition design trends in Dubai using Eco Friendly Stands

The technological edge has brought a lot of amazing tools and gadgets; however it also brought pollution and danger to the environment. That is why today more and more exhibition companies in Dubai are becoming “greener” in terms of production processes, end products, even materials they use for advertisement and other brand’s support tools. Participation in industrial exhibitions and trade shows is a great marketing tool for brands’ image building, announcement of new products, networking with other market players, new consumers’ attraction and loyalty building with current ones.

Exhibition companies in Dubai have started following given measures to exhibit in a more eco-friendly way:

Sustainable exhibition stands

Reusable materials have become new exhibition design trend in Dubai. Dubai based exhibition companies are choosing modular components, which can be put together in different ways.

Dubai exhibition booth stands & trade shows are moving more and more towards complete sustainability in 2017. Sustainable exhibition stands are a key part of Exhibition design trends in Dubai. Exhibition Stand Contractors carefully consider how you can use your stand again in the future.

  • Low-energy lighting. Using lower energy consuming components for stands is new Exhibition Design Trend in Dubai. For example, instead of using heavy powerful lightning, they can use low-energy lightning and combine it with light-dispersing fabrics.
  • Green giveaway branded products. Instead of producing branded pens, notepads and other things destined for the dust, Dubai based exhibition companies have started thinking about more eco-friendly presents to your visitors like: re-usable products, online presents or discounts for your products.

LED Displays & Projection Mapping

Events & Exhibition industry in Dubai has transformed greatly. Earlier exhibitions were used as a traditional mode for promotion of goods and services, but today it has taken a different route and has become company’s first choice in promoting its products or services.  Projection mapping essentially allows you to project any image on to any irregular shaped surface or object.

While LED displays can be used to create truly dramatic effects, though the scale and shape of the surface you wish to project from LED displays are more restrictive than with projection mapping. In order to promote displays in a dynamic fashion for drawing visitor attention, Dubai Exhibition Companies have started using LED lighting to change the look of exhibition space completely throughout the day. LED lightboxes & programmable LEDs can be employed to change color, or even animate, when someone is nearby.

Latest lighting techniques among Dubai based exhibition agencies include lights whose colors can be changed without using gels. Using these improved lighting techniques in your exhibition booth stands can make your exhibits stand apart from others.

Dubai exhibitors use bright lights at the exhibition booth stands conveying a sense of energy & movement. Dim, soothing lighting conveys that the visitor can discuss business in a relaxed atmosphere. They light up the exterior of exhibition stand with bright lights and also use soothing lighting in the meeting rooms. Bright spot lights accentuates all the details of the products. Shadow lighting as a exhibition design trend in Dubai is used to create a mystery about premier products. This effect enhances the curiosity levels of the visitors.

Advanced Graphic Manufacturing

There have been great technological advances in graphic manufacturing over the last couple of years. Large scale fabric graphics have become far more affordable offering a practical solution to create flawless  graphic displays without the need for adhesive, nails, pins or specialist application. As you attend exhibitions & trade shows in year 2017, keep an eye out for hanging box banners, canopy’s and displays made from Tension fabric graphics. Using an aluminium frame, the fabric is held taut leaving a flawless effect with no danger of creases.

Unique Booth Stand material – Fabric, Plastic

Moving away from product logos & shots, booth visuals are getting increasingly lifestyle-focused. Fabric is one of the most popular exhibition design trend being followed in Dubai because it is lightweight and can be molded into various attractive shapes. Other common materials include wood and metal. Metal is not easily damaged and is therefore cost-effective because it can be used over many years for many exhibitions.

Promo Events, one of the leading exhibition companies in Dubai is considered as a specialist in offering a wide assortment of Wooden Design Floor- Floor Master. These wooden floors are mostly used in offices, residence, showrooms and budget hotels.

Plastic has formed a large part of various exhibition designs trends in Dubai replacing more traditional timber and metal framework means to create large stand out elements of the display itself. Modern plastics are also sturdy and strong, a reason why they are good to use.

Match the exhibition design trends in Dubai using unique booth material


To really make an impact in 2017, gamifying exhibition booth stands is one of the most modern exhibition design trends in Dubai. Gamification entails using game design elements in a non-game context & applying these to your event. Dubai Exhibition companies use gamification tactically to encourage actions such as early registration and networking. For example: You can tap into people’s desire for better access and status amongst their peer group, by awarding in app rewards for those who actively network.

They also create a touch screen game, such as a puzzle that reveals the company’s newest product or a quiz about the company. This way you build awareness, impart useful information and let people have fun at the same time.

iBeacon Technology

Using an i-beacon can make your stand a hot spot, with people receiving exclusive discounts and content. Once you have created a buzz and attracted a significant amount of attention, you’ll be able to document this for your own social media promotion or use at future fixtures.

Beacons don’t mean big flashing lights. Beacons are all about subtlety. Using Bluetooth Low Energy, beacons allow us to broadcast advertising messages to any smartphone with a synced app. It’s a great way to encourage visits & push engagement by offering unique content. That’s why Dubai exhibitors are preferring this technology & it has become  new exhibition design trend in Dubai.  iBeacon technology delivers virtual invitations to the people with whom you want to get connected. This helps you to avoid time wasters and improve efficiency.


5 tips for firms Exhibiting in Dubai

When exhibiting in Dubai, event planners need to understand some key points that would go a long way in helping them build new customers.Dubai is a hot spot for all those companies looking to broaden their market share. It is a global city hub in the Arabian gulf, hosting major exhibitions and trade shows across all industries. By exhibiting, you not only get an opportunity to expand market share, but also get to know about competitors and customers’ demand.

To exhibit your products & services in Dubai is a wise decision, but make it wiser by following these tips:

1. Select the right Expo for exhibiting in Dubai

Dubai is the regional center of commerce, finance, trade & leisure in the Middle East. Exhibiting your products & services in one of the popular International events of Dubai, can definitely prove to be beneficial from marketing point of view. Pick the expo suitable for your industry or product line, so that you can successfully make contacts with industry peers, other participants and can reach out large markets in Africa and Europe receiving profitable export orders.

Your presence in the appropriate expo can prove to be an all-purpose event for you by creating awareness with the broad range of participants about your products & services to building strong networks with delegates.

Book your booth and the chosen location of your stand should be good enough to invite target audience. After all, you are exhibiting to make new customers & find more leads.

Promoevents, with its  professional team has a long lasting experience in providing exhibition services for most of the events being held in the World Trade Center. For the upcoming events to be held in the Dubai World Trade Center like Light Middle East Exhibition (Nov 2016), Gulf Food Manufacturing (Nov 2016), China Products Fair (Dec 2016), Dubai International Jewellery Week (Dec 2016), The Indian Property Show (Dec 2016), Arabplast (Jan 2017), Intersec Exhibition (Jan 2017), Schools & Childcare Show (Jan 2017), contact promo events to get the best booth set up.

Always try to book your exhibition space & stand as early as possible. By this you would have enough time for preparation. 

Quick Heal Stand at Gitex Technology Week

2. Design an attractive exhibition booth stand

Exhibition stand design is one of the most essential features that help you attract visitors. It is better to hire professional stand designers. The designers have years of experience in creating a great exhibition stand at pocket friendly prices.

As a leading exhibition booth contractor operating in the gulf region, promoevents can help you design and create an outstanding exhibition booth for your next exhibition within your budget.

While sourcing for an exhibition stand contractor, do remember to determine whether the stand contractor has a requisite workshop to create custom solutions in case you need it. You don’t want to discover a further sub-contractor working in the backend with your booth contractor and ending up having to pay for 2 businesses’ profits!

No matter how small or big your stand is, but design your stand in a particular manner that looks spacious so that your visitors may not feel exhausted. The exhibition stand designer relaxes you and gives you peace of mind by taking care of all the planning requirements. Have your flyers, business cards, brochures and pamphlets printed in the local language. This gives a sense of proximity to the exhibition visitors.

Gulf Food Exhibition in Delhi

3. Get a courteous staff

When exhibiting in Dubai make sure that you hire staff that is pleasant in appearance, courteous and doesn’t follow the rule what mums had told once – not to talk to strangers. Because if you want to get more leads, talking and gelling up with every visitor on your stall is must. Talking wise, they should be fluent, should be able to speak and understand local languages like Arabic, Urdu, and English. Their greeting style should be impressive enough to attract native audience.

You can appoint professional models and hostess. In Dubai, one can find innumerable agencies providing essential staff to manage your exhibition well like:

1. Premiere Hostess

2. The Hostess Agency

3. Infnity

4. Exhibition Girls

5. Diva

You could also control your administrative hassles in terms of having to coordinate with multiple vendors & organizers by simply hiring an exhibition booth contractor on a turnkey project. As a turnkey project contractor, promoevents help customers cut down valuable time in and money.

More than seventy percent of the success of your exhibition in Dubai lie in the hands of your staff, so you need to train them about your products & their benefits.  

ATM Dubai Exhibition

4. Make your work shine for years

You spend a lot of time designing your exhibits for trade shows and conventions. The preparation, design and build remain for a few days. Preserve your work for years to come by hiring an experienced exhibit photographer whether it is your first exhibit or you are an experienced booth builder. You can appoint a best photographer by approaching best event exhibition Photography Company. A professional company can understand what, when and how to capture most special moments to document your hard work. The awesome images and videos can help you promote your achievements among your stakeholders or customers in future. The companies who are well named for this work & worth to be approached in Dubai are:

1. Media Partners

2. Difoto

3. The Studio

Fancy Food Iran exhibition

5.Brush up your networking skills for exhibiting in Dubai

Inform about your upcoming exhibition with complete address – hall number and stall number to your neighbors or any other person whom you know domiciling in Dubai like your ex or present client, ex colleague, an old friend or any relative. Ask them to let their neighbors, friends or family know that you are exhibiting in Dubai. Perhaps one of them might be in search of what are you are selling and can be your prospective lead. Moreover, even if they may not be buying for themselves, they may still be buying for someone else. Remember, when your business is going beyond your country, then networking always works.

Vitamin D Conference Exhibition in Dubai

Don’t forget, your prime goal is to win repeat business – not just one-off sales. So capturing the details of those you meet, who show an interest of any sort must be safely recorded for future reference. This is one of the key important things to remember when you are exhibiting in Dubai


How to stand out in Dubai Exhibitions

Did you know that exhibitions contribute almost 50% to attract target market towards your business, especially when you want to boost brand awareness overseas? In recent time, Dubai has made its name in world class exhibitions. Dubai World Trade Center has an unparalleled experience in arranging, managing and hosting best – in – class events, which is why Dubai acts as a magnet for all big entrepreneurs. Dubai is the ideal place to nurture relationships, hold inspiring and productive exhibitions. Like other major metropolitan areas, it combines distinctively unique cultural features with cutting edge trends in an emerging worldwide economy.

The city is a melting pot of market, culture and technology, making it a center point of the entire latest buzz in the business arena. Companies from all corners of globe pitch in to avail best marketing opportunities & boost their services through best Exhibition companies in Dubai. The one name in this list is Promo Events; help you to be ensured of success because of the following factors:

1.Innovative designs attract audiences in Dubai Exhibitions

Our sales and design team work closely to review clients’ mindset considering their technical and financial requirements for project without comprising quality of the stand. We produce innovative ideas that match your preference and profile. With marketers having expertise and experience, we develop trade show booths  for Dubai exhibitions that interact with the audience. Our innovative concepts increase customer relationships, deliver a particular desired experience, content, images, and feelings that enhance a relationship between company and customers. We believe in concept of exhibition stand that is more than a physical appearance. By using originality and unique ideas to design our trade booths, we immediately create a sense of identity and pay meticulous attention to the most basic details, making visitors feel at home.

If you are planning on flaunting your brand at the next trade show or at any of the Dubai exhibitions, talk to our creative design experts and ensure you have everything you need to knock the socks off consumers and generate interest in what you have to offer.

Arab Cement Dubai Exhibitions

2. Exemplary stand finishes creating brand awareness

As we have an outstanding record of working with many prestigious international brands and country pavilions, we only provide quality materials and finishes to assure that your investments are worth it. We are specialized in offering customized exhibition stands and POD displays. We have extensive expertise in building all types of stands ranging from wooden frame to tempered glass, fiber and metal. As per current trends in this sector, we move towards use of fabrics and emphasize on lighting, building organic shapes and using bold colors. The range of lighting products is extensive, includes spotlights, wash lights and gobos that are used to create special effects, attract people to your stand and set it apart from competitors.

Whatever stand you decide to build, there is always a number of options in terms of materials you can use. Considering environmental properties, energy-efficiency, ability to recycle and ease of transport can make a huge difference to overall eco-friendliness of your exhibition. We work with light weight materials; you get the opportunity to cover all the empty spaces, thus giving your stand a full blow. For example; if one corner of the stand is left uncovered, we decorate it with combination of lights and fabric and use decorative items like flowers, glass vases,and artificial plants to give a boost. We bring out a totality in different parts of the stand, for example; oval shape in total and box shapes in compartments.

Wetex Dubai Exhibition

 3. Expert Production Team      

We have a well equipped in-house production team for Dubai exhibitions that monitors and implements production of stand, that’s why we are always confident that we can keep up with your deadlines and expectations. Our history and background has a proven way for creating and producing successful client projects with a dedicated team of experts that include; Design, Project Management, Production, Logistics and Installation teams. Our customers come from all over the globe when it comes to executing their Events & Exhibition projects in UAE. With the help of our expert team, we have already done more than 200 events covering innumerable countries, besides Middle East like – Taiwan, Japan, China, USA, India, Germany, Netherlands etc.

Middle East Electricity Exhibition in Dubai

4. Impeccable Pavilion Designs 

Pavilions are of a very peculiar construction, therefore an expertise is required to design and manufacture those kinds of buildings. Our team has designed and built a variety of pavilions. Our experience pushes us to select most appropriate framework materials, assembly systems and covers, as per client’s needs and expectations. With in house capabilities of both System & Customized wooden stands, we provide multidisciplinary pavilion designs across various industry verticals. We carry out projects ranging from design customization, production and logistics based on theme pavilion, creating perfect retail and communication platforms.

India Pavilion at Big5 Exhibition in Dubai

5. Understands Clients’ Demand

Understanding customers is a key to give them good service. But great customer care comprises getting to know your customers so well that you can anticipate their needs and exceed their expectations. Our designs not only look good but they work hard to add depth and value to brands, as we believe good designs boost business & build brands. Apart from exhibition stand building, we also design, build interiors, kiosks, event stages/ backdrops and provide you solutions that take your trademark to a higher level.

Dubai Air Show

6. Complete services at affordable prices

Obviously, businesses want to work with a company that can provide you with a comprehensive service package of exhibitions, at an affordable price. Whether it is a small local business or an international exhibition company, we have skills to manage your Dubai exhibitions project from design phase to completion. When making an inquiry, we let our customers know their budget early on and make sure we work within it. For us, clients are just like our family members. We give them time, show our concern, respect and most especially make them happy always.

We enrich and touch people’s lives as we believe in developing close relationships is the only way to produce creative results & let you achieve your business goals. Maximize your next exhibition experience and display a remarkable stand with us, Inquire Now!